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Salesforce Email Marketing Expert

2 months ago

Austin, Texas, United States The HT Group Full time

The HT Group is seeking a skilled contractor to join our marketing team, focusing on the execution and management of customer email communication journeys utilizing the Salesforce Marketing Cloud platform.

This position plays a crucial role in implementing newly adopted SFDC software and requires collaboration across various departments to develop and optimize the internal framework.

Key Responsibilities:

  • Email Template Development: Design and create email templates, maintain a template library, and craft marketing emails within Salesforce.
  • Customer Journey Management: Establish, activate, and oversee customer journeys, defining entry and exit criteria along with customer actions aligned with marketing objectives.
  • Inbox Deliverability Management: Ensure adherence to email marketing best practices to enhance deliverability.

Testing, Optimization, and Reporting:

  • Email Performance Testing: Conduct performance testing for email channels.
  • Analytic Dashboard Management: Develop and manage analytic dashboards within Marketing Cloud for comprehensive email program reporting.

Data Management and Administration:

  • Data Extension Creation: Utilize the Salesforce connector to create data extensions that align with messaging objectives.
  • Personalization Opportunities: Analyze customer data to uncover opportunities for personalized and dynamic content, executing these strategies based on marketing goals.

Qualifications:

  • 3-5 years of experience with Marketing Cloud, CRM, and CLM, with a strong preference for Salesforce experience.
  • Proficient in Content Builder, Email Studio, Analytics Studio, and Journey Builder.
  • Familiarity with Salesforce CRM and Connector, including reporting, data extension creation, and lead/contact management.
  • Demonstrated expertise in HTML, CSS, and AMP script.
  • Knowledge of Google Analytics and experience integrating GA with Marketing Cloud.
  • Certifications: Marketing Cloud Administrator and Marketing Cloud Email Specialist.