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Marketing Coordinator

4 months ago

Washington, United States FAIRMONT Full time
Job DescriptionJob DescriptionCompany Description

Join us at Accor, where life pulses with passion​

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.​

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.​

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world​

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.​

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart,​
Join us and become a Heartist®.

Job Description

The Fairmont Washington D.C, Georgetown Social Media & Marketing Coordinator must be proficient on all Social Media platforms and willing to go to the extra mile with monitoring and execution of campaigns. Position requires the ability to multi-task, problem solve and work well with both colleagues and external clients. They must provide support for all marketing and social events as required. Responsible for assisting the Marketing Department in general day-to-day marketing tasks as well as implementing the social media strategy in order to increase brand awareness, improve marketing efforts and increase revenue.

Reporting to the Regional Director, Sales & Marketing, tasks and responsibilities include:

  • Assist the Marketing Department with implementation of creative social media strategies to promote the Hotel and its Bars, Restaurants and Entertainment to increase brand awareness, improve marketing efforts, and increase capture rate to increase revenue.
  • Support the team in rolling out organic and paid social media initiatives that align with campaign launches and other milestones. Implement the social media strategy to achieve set KPIs
  • Help build and maintain the social content calendar across all platforms for regional and global usage.
  • Strong writing skills is a must and the ability to take an amazing photo is a plus.
  • Attend hotel activations to ensure social media coverage. For example, but not limited to:
    • Restaurant brunches
    • Special dinners
    • Cocktail classes
    • Weekend day/night entertainment programming
    • Special events
  • Maximize all programming in Facebook/Instagram Stories
  • Proactively maximizes trending topics to increase social media engagement
  • Work directly with the Regional/Director of Sales and Marketing to:
    • Develop, schedule and manage all social media content and campaigns 90-days out.
    • Monitor traffic to ensure content and collateral is on brand, appealing and informative for all social media channels
    • Implement and monitor local ad campaigns to capture locals and in-market travelers
    • Review and present recommendations of all influencer inquiries for evaluation and next steps
  • Monitor all social media channels to ensure responses are provided to followers in a timely manner
  • Monitor user engagement and suggest content optimization. Evaluate and present top preforming content and adjust to maximize per channel opportunities
  • Generates monthly social media reports to measure success of every social media campaign
  • Keep abreast of the latest social media best practices and technologies
  • Uses social media marketing tools to better time manage all platforms
  • Create content for and update the Hotel’s website and other guest-facing web sites
  • Provide limited graphic design services for guest- and colleague-facing collaterals in a brand-appropriate format and echoing the brand voice.

Marketing duties and responsibilities include:

  • Assist in traffic management of production, quotes, and invoices
  • Assist in organizing and updating content to all digital platforms: new images, copy, special offers, etc.
  • Assist in department with agency follow ups and submissions of design changes
  • Assist in the preparation of monthly marketing reports by collecting, and summarizing data
  • Assist in coordination of meetings and media visits
  • Assist in the distribution of digital assets to third parties: collateral, images, etc.
  • Provide administrative support to the Regional/Director of Sales and Marketing including scheduling, travel arrangements, expense reporting, and other duties as assigned.  
Qualifications

  • Four-year college degree in Marketing or similar relevant field
  • Expert-level knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media platforms’ best practices
  • Proficient in Adobe and Google Analytics
  • Excellent time management skills and ability to effectively multitask
  • Keen design sense and experience working in Canva is a plus.
  • Works independently, self-sufficient with extremely strong organizational and time-management skills Adobe CS (Photoshop, Illustrator); and knowledge using a variety of social publishing, listening and reporting tools.
  • Quick learner with proficiency in Microsoft Office (Word, PowerPoint, Excel); basic understanding
  • Critical thinker and problem-solving skills
  • Must be willing to work nights, weekends and holidays as required by special events and business needs
  • Great interpersonal and communication skills

 

EXPERIENCE

  • 2 or more years of experience as a Social Media and/or Marketing Coordinator or similar role
  • Experience with social media tools such as Hootsuite, Facebook Scheduler, etc.
  • Proven practical experience in social media content creation and copy


Additional Information

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.