Marketing & Sales Manager

2 months ago

Rockville, United States TM ASSOCIATES MANAGEMENT INC Full time
Job DescriptionJob DescriptionDescription:

Description


This Marketing & Sales Manager role will directly support TM Associates’ growing portfolio of properties by implementing effective marketing, advertising, sales, training, and leasing support strategies to meet/improve budgeted occupancy goals. The ideal candidate will show results by optimizing lead generation efforts to attract a qualified applicant pool while simultaneously reinforcing TM’s mission and core values.


The Marketing & Sales Manager will collaborate with the VP of Marketing, Senior Marketing Manager, Operational VPs, TM Development, department heads, Regional Community Managers, and on-site staff within a portfolio of TM Owned and managed properties, to maintain and/or improve economic occupancy and rental income using best-in-class technology and our streamlined marketing and business practices.

Requirements:

Requirements

This position offers a flexible schedule and will require roughly 25% travel. The Marketing & Sales Manager’s primary responsibilities include, but are not limited to the following:


Marketing Implementation


· Primary focus on an assignment of TM owned properties not meeting or exceeding budgeted economic occupancy goals.

· Collaborate interdepartmentally (Operations, Compliance, Development, Training, Business Operations Systems Support, Marketing, Accounting) as needed to formulate effective strategies that maximize property and company success.

· Identify and support training needs that will positively impact leasing, occupancy, and marketing objectives.

· Understand the unique marketing needs at each assigned property and create/lead the implementation of approved marketing plans.

· Develop, create, and execute approved media plans - optimize listings, identify areas of opportunity, and adjust the campaign in real time, as needed to achieve the desired outcome.

· Manage marketing contracts to ensure budget guidelines are maintained and marketing spend is optimized for assigned properties.

· Develop/project manage all marketing initiatives, including property websites, collateral, promotional items, digital advertising (PPC, SEO/SEM, display ads, geofencing), social media, reputation management/monitoring, photography, model apartments, etc.). · Create and maintain web content for property websites, tmamgroup.com, social media and all internet listings in assigned portfolio.

· Work with internal and external resources/vendor partners

· Create e-blast campaigns – write copy, select images, QA, analyze, and leverage best practices.

· Maintain an in-depth knowledge of market trends and forecasts, demographics, economic conditions, and competitors for properties in an assigned portfolio that could impact occupancy.

· Supports corporate outreach initiatives and property/corporate events

· Assist with Corporate Marketing initiatives and events.

· Ad hoc projects and tasks as assigned.


Lead Acquisition Tracking and Analysis


· Leverage reports and data points to establish pitfalls and offer strategic solutions.

· Use tracking tools and available technology to monitor campaign success and efficiency.

· Ensure accuracy of source attribution through quality assurance testing and tracking.

· Closely monitor and manage campaign performance as it impacts occupancy, lead generation, conversions, and subsequent return on investment (ROI).

· Provide regular marketing performance reporting and analysis and present findings to key stakeholders.


What You Bring to Us:


· BA/BS degree required.

· Minimum of three to five years of property management marketing experience that includes a diverse portfolio (affordable/conventional/mixed-income/rural development, new construction, lease-up, redevelopment) or equivalent.

· A positive, can-do attitude and a strong desire to deliver outstanding service.

· Demonstrated proficiency in business writing and verbal communication.

· Comfortable presenting to a diverse audience.

· Analytical mindset with the ability to evaluate campaign effectiveness, identify areas of opportunity, implement action plans, and measure results.

· Drive to continuously learn and develop skills.

· Exceptional team player and collaborator that will foster a positive corporate culture and be a brand ambassador for TM Associates.

· Attention to detail and quality of work product.

· Highly creative with fresh ideas and innovative perspectives.

· Proficiency in Microsoft Office Suite required.

· Working knowledge of Adobe Suite.

· Experience with Yard (Voyager, CRM, Rent Café) a plus.

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