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Director, Growth Marketing
2 months ago
Why J.McLaughlin?
J.McLaughlin was founded in 1977 by brothers Kevin and Jay McLaughlin with a mission to create an American Sportswear brand that offered two key components: classic clothing with current relevance and a retail environment that has a neighborhood feel. The J.McLaughlin brand has always been more about style than fashion: straightforward, unpretentious, and devoid of the superfluous. Our clothing is rooted in the tradition of sport, work, and play. With over 150 retail locations, each store is entirely unique, attentively designed to reflect the town's color, character, and architecture. This attention to detail extends to exemplary customer service and local philanthropic engagement.
Our “Culture of Kindness” creates an environment with respect, politeness, consideration, and empathy that creates a family like atmosphere and focuses on giving back to the community. The company has an entrepreneurial spirit which fosters great experience and career opportunities, complemented with our great incentive benefits programs.
Overview
J.McLaughlin is a specialty American Sportswear and Accessories brand headquartered in New York. J.McLaughlin has the reputation for being “local and loyal”, building meaningful relationships within each community and providing customers with highly personalized service. We are a growing company with a focus on our culture of kindness, cultivating an exceptional atmosphere in which to work and shop.
J.McLaughlin is looking for a Director of Performance Marketing to manage paid and organic media, spanning all retention and acquisition channels, for the brand. The position reports to the Chief Marketing Officer and works closely across all areas of marketing and collaborates with merchandising, ecommerce, product, and retail teams. The role will use a test and learn approach to drive brand awareness, new customer acquisition and further strengthen our existing consumer retention.
This position will manage strategy and oversee execution and optimization of our paid media, SEO, email, and SMS channels as well as our agency and partners. They will spearhead building our marketing strategy, coordinating closely with analytics on customer metrics, and push their team to think outside the box in finding new areas of growth. This person stays true to the brand and knows how to measure results and articulate clearly to the executive team. They are passionate about all things paid media, brand storytelling, and have an entrepreneurial spirit. The ideal candidate is tapped into fashion and culture with a strong vision, and fresh ideas, on what delivers growth.
About the role
Essential Functions:
- Have owned and optimized the customer funnel from visit to purchase with strong experience operating across multiple channels
- Experience managing multi-million-dollar marketing budgets and deploying it effectively to deliver against KPIs
- Knowledge on how brands build awareness with customers, deliver highly efficient customer acquisition and measure performance in the consumer facing digital world
- Expert in analytics, testing methods (e.g. incrementality tests, A/B tests) and experience using BI tools including Looker, Tableau, Google Analytics or any other web analytics platforms
- Mentor and manage junior reports allowing them to grow within the organization.
- Collaborate closely with the creative team on content building and communicating results for continued improvement.
- Stay informed on the constantly changing landscape of each media channel and cookie depreciation, spotting industry trends, best practices, emerging technologies, and risks.
- Manage budget for area of the business with an eye for finding reinvestment opportunities in tests and growing successful tactics.
- Data driven and results oriented with the ability to justify spend and success metrics to executive team.
- Entrepreneurial spirit with passion for high end retail and customers.
What we are looking for
Skills & Requirements:
- B.A. in Communications, Marketing, or relevant field
- 7+ years in acquisition and retention marketing including but not limited to – Google, Bing, Meta, TikTok, Pinterest, email, SMS, loyalty programs, etc.
- Strong understanding with all paid media platforms and their content requirements
- Superior budget management skills – ability to find reinvestment opportunities quickly
- Comprehensive understanding of funnel data, benchmarks, and success metrics and strong analytical skills
- Strong project management skills
- Ability to carry out detailed tasks and projects with minimal direction or supervision
- Background in luxury retail and consumer brands
- Ability to develop, plan and execute work on multiple tasks in an organized fashion
- A self-starter who takes initiative and offers creative ideas and opinions
- Flexible and can handle shifts in priorities
- Ability to creatively problem solve independently and in a group
- Collaborative team player and enthusiastic approach to all tasks
- Ability to manage at least one direct report.
- Excellent communication and presentation skills & the ability to communicate effectively across all levels of the organization from external vendors to executive team
- Strong working knowledge of Google analytics, Google ads, Listrak, Microsoft office, Google drive digital media, Teams
Equal Opportunity
J.McLaughlin is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
