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Regional Communications Manager
3 months ago
Position Summary
Purple Heart Homes (PHH), a nonprofit 501c(3), is seeking a Regional Communications Manager (RCM) to work with the Marketing and Communications team in our corporate office located in Statesville, North Carolina. This is an on-site position.
We are seeking a strategic relationship builder with an enthusiastic compassion to help the Veteran community. If you are passionate about making a difference in people's lives, working collaboratively, and have a keen knack for storytelling, we encourage you to apply for this exciting position. Reporting directly to PHH's Director of Communications, the RCM will be instrumental in growing brand awareness, publicizing programs and impact, supporting organizational advocacy goals, and engaging supporters for the organization's mission of providing safe, barrier-free housing solutions for qualified veterans.
The RCM will build proactive communications plans, develop and execute on-brand messaging strategy, develop effective press materials, and manage media relations. The position will work collaboratively within the Marketing & Communications team, while also working cross-functionally as part of a 3-person regional team, to include a Regional Donor Relations Manager and Regional Project Manager. The regional team will work together to engage new supporters and partners, establish new PHH Chapters and support the growth and development of existing Chapters in the designated geographic region.
The RCM will manage volunteer events, Veteran Mission Complete ceremonies, and fundraising events for the region. This individual must possess a strong work ethic, be a self-starter, and be committed to PHH's core values and mission. They will identify and work with local, national, trade and nontraditional media, cultivating relationships with reporters, bloggers, editors, and other media professionals to publicize and communicate PHH's strategic priorities. The RCM will also coordinate closely with various coalitions and Veterans' groups to advance PHH's mission.
Responsibilities
- Coordinate and collaborate with a cross-functional team, including a Regional Project Manager and Regional Donor Relations Manager, on regional campaigns and fundraising efforts, new chapter development, and existing chapter management and support.
- Develop press materials for targeted state and local campaigns, including alerts, press releases, press packets, and photo/video assets.
- Cultivate key relationships with the press, reaching out proactively with pitches/interview opportunities, as well as responding in a timely manner to incoming media requests.
- Work with the Marketing & Communications team to develop effective message and communications strategies.
- Develop, disseminate, and coordinate with the Marketing & Communications team on the production of diverse communication tools, including, but not limited to, press pitches, editorial board memos, press releases, statements, talking points, presentations, paid media, and digital materials.
- Collaborate with the Digital Marketing Manager to promote regional events, fundraising, and volunteer opportunities on PHH website and relevant social platforms.
- Drive coordination and development of emerging messaging opportunities.
- Act as on-the-record spokesperson for PHH as needed.
- Provide media relations coaching and training to PHH staff and chapter representatives. Assist with interviews and other public appearances as needed, including developing talking points and interview prep documents.
- Recruit and lead volunteers for regionally-based events.
- Plan and manage all Veteran Mission Complete events.
- Capture photo and video assets at events that can be leveraged in different formats for a variety of channels.
- Other duties as defined by the Director of Communications and/or Chief Marketing Officer.
- Travel required 50% of time.
Qualifications
- Minimum 4-5 years or more of relevant experience in media relations, marketing, and/or communications.
- Bachelor's degree in journalism, communications, or marketing-related field.
- Experience developing and implementing communication plans.
- Excellent writing and editing skills are required.
- Strong organizational and project management skills.
- Ability to speak and write clearly and compellingly for internal/external audiences.
- Strong attention to detail.
- Ability to thrive in a fast-paced environment.
- Proven record of securing placements with traditional and digital media.
- Strong relationships with major regional and national reporters and bloggers are a plus.
- Knowledge and familiarity with Salesforce (or other CRM systems) and media distribution/tracking tools.
