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Marketing Strategist

2 months ago

Pittsburgh, United States AlphaGraphics - US514 Full time
Job DescriptionJob DescriptionAlphaGraphics in the Cultural District seeks a seasoned Marketing Strategist to join our team as a valued contributor. This individual is responsible for delivering strategic communications solutions that help our corporate and non-profit clients achieve their goals.

The ideal candidate will be capable of facilitating client meetings, serving as a strategic resource to the sales team, and managing a program from strategy through execution including plan development, budget management, creative development, campaign performance monitoring, data analysis, and campaign ROI measurement.

Responsibilities
  • Develop client relationships and assess their marketing and/or communications needs as an integral part of sales efforts, in collaboration with CEO and account executives.
  • Translate business objectives into strategic marketing plans and solutions.
  • Provide proactive communication to all parties involved in the project throughout each project lifecycle.
  • Manage project timelines and budgets.
  • Develop and execute marketing strategies for SEO, SEM, social, web, and email marketing campaigns.
  • Create and implement variable, automated, multi-channel campaigns.
  • Develop content for social, web, and video channels.
  • Monitor, review, and report on all marketing activity and results.
  • Collaborate with the internal team to lead brainstorming sessions, establish a pricing strategy, determine timelines, and facilitate effective communication between team members, vendors, and clients.
  • Perform creatively within client-driven deadlines and pay acute attention to detail.
  • Maintain knowledge of marketing and communication trends and best practices, particularly new media.
  • Maintain proficiency in Acrobat, Microsoft Office, and other tools necessary to perform job functions.
  • Assist with the development and execution of AlphaGraphics in the Cultural Districts marketing strategy and contribute to lead generation efforts.
    • Contribute to the development of a comprehensive, yearly marketing plan to assist with the growth and expansion of the companys products and/or services.
    • Execute integrated creative strategies that meet the companys business objectives and support our brand.
    • Maintain our brand standards across all marketing and communication channels.
Requirements
  • Bachelors Degree in Marketing, Graphic Design, or related field
  • Minimum of five years of experience in a marketing capacity
  • Strong team player with a positive attitude
  • Strong interpersonal and communication skills
  • Extremely organized and detail-oriented