Marketing Email Strategist

4 weeks ago

Pittsburgh, Pennsylvania, United States Cypress HCM Full time

Job Summary:

Cypress HCM is seeking a highly skilled Marketing Email Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing email marketing campaigns that drive sales and revenue.

Key Responsibilities:

  • Develop and execute email marketing campaigns that meet business objectives
  • Collaborate with cross-functional teams to understand business needs and develop integrated marketing plans
  • Define channel communication plans based on business needs and determine how they are integrated into the overall channel plan and strategies
  • Apply learnings from historical channel performance to develop plans that will meet established benchmarks and drive sales, both online and in-store
  • Understand the competitive environment and provide analysis on competitors' campaigns to key stakeholders
  • Collaborate with the CRM team to determine the target audience and circulation for each campaign
  • Review and approve email subject lines and SMS copy that will increase customer engagement
  • Recommend test and learn strategies that allow us to continuously improve our program
  • Manage the flow of communication to ensure that key stakeholders are aligned, resulting in a positive experience for our customers
  • Review and approve email requests in the workflow management system and ensure that all required information has been provided
  • Coordinate coupon information by acquiring and providing critical information such as coupon offers, disclaimers, and targeting
  • Responsible for the integration of non-category specific content (i.e. e-commerce, brand, and storewide messaging) into category emails
  • Review and approve all emails and SMS campaigns during every stage of production. Provide final approval before deployment.
  • Maintain accurate weekly, monthly, and annual channel calendars and provide timely and consistent communication to key stakeholders and various departments throughout the company.
  • Facilitate Monthly Channel Planning and Alignment Meetings with key stakeholders including Marketing-Planning, Merchandising, e-commerce Pricing & Promotions, and Site Merchandising
  • Collaborate with the Analytics & CRM teams to evaluate the success of each campaign
  • Submit requests for ad hoc reporting that will help us to better understand the performance of a specified campaign or group of campaigns and address business needs
  • Evaluate results and make recommendations on future tactics
  • Use data to create recommendations and presentations for monthly alignment meetings for each line of business
  • Will support channel testing plan to deliver insights to drive email engagement and revenue
  • Serve as the subject matter expert and participate in process design and implementation projects
  • Stay up to date on industry trends by collaborating cross-functionally with others, attending quarterly business reviews, reading white papers, and attending conferences. Share industry information with key stakeholders.
  • Will support development and execution of key strategic initiatives as outlined by Manager and/or Director, including, but not limited to email personalization efforts, Movable Ink and/or Certona optimization, Vendor Funding Strategies customer winback and re-engagement campaigns.

Requirements:

  • 3-5 years of experience in marketing, preferably in email marketing
  • CRM, email marketing, and marketing planning experience
  • Solid understanding of the retail, e-commerce, and email & SMS marketing industries and KPIs
  • Exceptional work ethic and strong attention to detail
  • Self-motivated individual who is able to prioritize and multi-task, works well under pressure, and able to meet tight deadlines
  • Ability to build effective working relationships with colleagues inside and outside the organization
  • Excellent organizational and prioritization skills

Compensation:

$ /hr W-2

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