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Senior Brand Manager

2 months ago

Tarrytown, United States Emerge Talent Cloud Full time $160,000 - $165,000
Job DescriptionJob Description
Prestige Consumer Healthcare brings innovation and quality to over-the counter healthcare products to better improve the lives of our customers and their families.  For generations, our trusted brands have helped consumers care for themselves and their loved ones.  We are the largest independent provider of over-the-counter healthcare products in North America that continually improves and creates products that match the ever-changing lifestyles and needs of people globally.  Though Prestige is not a household name, you likely know some of our iconic brands such as Summer's Eve, Monistat, Clear Eyes, Goody's, BC Powder, Chloraseptic, Ludens, Dramamine and many more. 

Job Description
This position is responsible for leading and managing one or more of our consumer brands within the Women’s Health Portfolio as a leader within the marketing team. The individual must be able to work in a fast paced, entrepreneurial environment with an emphasis on collective, collaborative teamwork.   We are seeking a modern marketer who is grounded in both a general management skill set and a digital first mindset.
Specifically:
  1. Brand plan development and P&L management - develop a plan that achieves company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.  General Management Skill set (Forecasting, Yearly Planning, P&L Responsibility) is a MUST.
  2. Program management and execution - manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis.  Specific experience planning and executing digitally focused marketing campaigns:  Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected and streaming TV, Programmatic Video and Display
  3. Market analysis - provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.
  4. Leadership & Coaching:  This role will have 1 direct report.  Should have prior experience leading a team or direct report.
  5. Sales Collaboration & Support – Has strong brand acumen in both brick and mortar and ecommerce – specifically and Walmart.com Can provides the sales organization with best-in-class materials for retailer presentations working closely with Category Management.
QUALIFICATIONS – minimum required combination of education and experience, and knowledge, skills and abilities that demonstrates proficiency in the above referenced duties:

Education: Bachelor’s degree or MBA in Marketing, or equivalent work experience.

Experience Required:  We are seeking a seasoned senior brand manager with a Minimum of 8 years of related work experience brand marketing.  (Agency experience is not applicable).

Preferred:  Recent CPG Experience, Homecare, Food & Beverage.   Open to DTC CPG Experience (but not DTC only)

Required Skills/Abilities
  • Demonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resource effectively.  Utilizes resources effectively to overcome challenges and achieve business objectives.  Takes ownership where appropriate.
  • People Management. Track record in coaching, developing and managing junior marketers.
  • Strategic thinking skills – ability to deliver against the long-term brand goals.  Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.
  • Analytical and problem-solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans.  Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles.
  • Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.  Ability to Inspire others both internally and externally (agency partners)
  • Results (Data) orientation – focuses not only on what needs to be achieved, but also makes sure that it’s done the right way.
  • Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Must be comfortable with a hands-on environment.  Ability to make decisions with limited information and resources. Self-reliant / proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
OTHER
  • High proficiency in computer skills, including Microsoft Office
  •  Travel up to 10% mainly in North America.
  • No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
  • #HybridWork: We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).
  • Salary Range: $160k - $175k 


 

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