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Marketing Specialist

3 months ago

Spokane, United States Taylor & Associates, LLC Full time
Job DescriptionJob DescriptionObjective
The Marketing Specialist is responsible for assisting the agency owner with the development and implementation of targeted marketing and lead generation programs to identify new prospects, cross-sell opportunities, and grow the agencys brand in the community.

Marketing
  • Organizes and manages the process for identifying market opportunities
  • Develops, communicates and implements marketing strategies
  • Coordinates appropriate resources for agency marketing programs
  • Aligns with current brand marketing strategies to ensure continual development of lead generation
  • Analyzes and tracks results of marketing efforts and makes adjustments using continuous improvement methods
  • Manages agency social media content development, interactions, and as applicable, advertising
Community Development
  • Develop a network of community contacts
  • Researches opportunities and manages agency-sponsored special events
  • Promotes insurance-related topics and products in the community
  • Coordinates outreach and engagement efforts
Education/Licenses/Designations
  • Required by state statutes to have proper insurance licensing to sell, solicit or negotiate insurance products. This position must have at least one qualifying line of authority: Property; Casualty; or Life;
  • Valid drivers license and transportation required
Role Requirements
  • Solid knowledge and understanding of marketing concepts, strategies, practices, and tools
  • Ability to work independently to plan, set priorities, and organize work
  • Active involvement in the local community
  • Excellent oral and written communication skills
  • Demonstrated experience with PC software applications (Microsoft Office Suites, Internet Explorer)
  • Experience using a wide range of digital devices
  • Experience with social media platforms
Preferred Knowledge/Skills/Education/Designations
  • Demonstrated knowledge of insurance concepts and principles
  • Demonstrated effective multi-line insurance marketing and sales experience
  • College degree or equivalent experience in a related field
Working Conditions
  • Non-typical schedules (evenings or weekends) may be necessary on occasion
  • This position may require travel
  • General office setting