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Marketing Coordinator

4 months ago

Marietta, United States Southeastern Engineering, Inc. Full time
Job DescriptionJob Description

Overall Responsibility:

The Marketing Coordinator will be responsible for the ongoing management, maintenance, and growth of Southeastern Engineering, Inc.’s online presence and communication strategies.   

Key Areas of Responsibility:
 

  1. Develop and execute social media strategies, including social listening, audience growth, content calendar, and campaign performance for LinkedIn, Instagram, Facebook, and others as needed. 
  2. Stay up to date with latest social media practices and technologies.
  3. Create and manage daily content and activity, creating posts, blogs, tweets, pins, photos, video and graphics that optimize engagement.
  4. Social listening
  • Monitor social conversations and comments on all platforms and respond, as appropriate.
  • Engage with the community thru social listening and proactive outreach.
  • Uncover emerging trends.
  • Monitor industry peer’s online activity.
  1. Grow Southeastern Engineering, Inc.’s presence - Measure success of social media campaigns and daily activity. 
  2. Monitor Search Engine Optimization (SEO) and user engagement and suggest content optimization. 
  • Provide progress reports and make recommendations for improvements where necessary.
  1. Collaborate with departments on a regular basis to create and/or develop content related to company marketing and events, culture, advocacy, projects, communication plans, etc., filtering requests for information with appropriate lead time.
  2. Develop company archival libraries, specifically company photos of events, staff, projects, etc.
  3. Company “photographer.” Attend all company events and document for content creation and internal use.
  4. Manage Southeastern Engineering, Inc. website using WordPress.
  5. Manage job postings on LinkedIn, optimize reach to find qualified applicants.
  6. Produce quarterly company Newsletter.
  7.  Support requests for:
  • Survey Monkey
  • Bulk DocuSign
  • PowerPoint presentations
  • Interactive PDF Document creation and updates
  • Template creation/document styling in WORD, Outlook, InDesign (manuals, job descriptions, etc.)
  • Organization chart updates
  • Assist Marketing, when needed, to proofread proposal.
 Additional duties as assigned.

Experience, Proficiencies, Skills and Certifications:

  • Creativity (ability to create original content).
  • Experience writing, editing and crafting content for the social media space.
  • 3+ years’ experience or equivalent exposure.
  • Experience in planning, managing and executing social media initiatives.
  • Experience with social media platforms, including but not limited to LinkedIn, Instagram, Facebook, and others as needed.
  • Experience utilizing social media management tools such as Hootsuite, Visible Technologies, and Crimson Hexagon.
  • Knowledge of Digital Marketing current best practices and understanding of Digital production processes.
  • BA with focus on Communication: Advertising/Marketing/Journalism/English preferred.

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