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Manager, E-Commerce Marketing

4 months ago

Battle Creek, United States WK Kellogg Co Full time
Job Description

eCommerce Manager (Digital Shelf



 



At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this belief since Kellogg Company was founded more than 117 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.



Support the omni marketing team in maintaining best-in-class digital shelf assets and maximizing product conversion across our eRetailer landscape. Work with agency partners to create, syndicate, and optimize product pages inclusive of images, marketing copy, and product reviews. This role’s priority is to drive organic growth of products which requires conversion-driving optimized product content and close partnership across the organization.



 



This is a Hybrid role, the incumbent needs to be commutable within 61-200 miles of our Battle Creek Michigan Head Quarter office.  This person will be expected to be in office one consecutive Tuesday/Wednesday each month.  Affiliated commuting expenses will be reimbursed. Remainder of work will be completed from remote home office.



 



The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. Must be able to use effective verbal and written communication skills on a daily basis.



Must have the ability to work in conditions that include multiple and sometimes conflicting priorities, extended work schedules, and specific time constraints. 



Ability to lead, align, manage, resolve conflict, and work in an ever-changing environment.



 



Working Relationships



 




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  • Reports to the Director of Omni Marketing.


 




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  • Manages several agency relationships (Creative agency, Syndication agency).


           




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  • Peer relationships include sales and omni-commerce business leads, consumer affairs, IT.


 



HERE’S A TASTE OF WHAT YOU’LL BE DOING



 




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  • Build strategy and lead ongoing creation/maintenance of all product detail page assets for eRetailer websites, including product images, marketing copy, product reviews, and more.
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  • Primary contact for key internal (sales, marketing, IT) and external (agencies, retailers) stakeholders as it relates to managing and optimizing digital shelf across our retailer landscape.
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  • Lead agency relationships with creative agency who builds images/marketing copy and content syndication agency who supports in maintaining retailer connections. Ensure agency resources are utilized appropriately.
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  • Partner with third parties (i.e. Bazaar Voice, Power Reviews) to ensure there are ample positive reviews syndicated across retailers on new and existing items.
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  • Support new item setup process as new items are launched online and ensure all assets are flowing appropriately across the retailer landscape.
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  • Partner with brand marketing teams to understand key reasons to buy that should be amplified on retailer websites, including seasonal and promotional content updates.
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  • Analyze content scorecards through digital shelf analytics tool and ensure WK Kellogg’s is maintaining best-in-class scores on product content, share of search, reviews, and content compliance.


 



YOUR RECIPE FOR SUCCESS



 



Required:



 




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  • Bachelor’s degree in relevant field (Marketing, Business, etc.)


 




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  • 3-5 years’ experience working in eCommerce, online merchandising/marketing, or website management.


 




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  • Direct experience working with content management/syndication platforms (Salsify, Syndigo) and measurement tools (Profitero) mandatory.


 




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  • Technical experience managing syndication and experience manipulating product information in other master data systems (SAP, GS1, 1WS) is a plus.


 




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  • Familiarity with omni-channel environments and/or eCommerce retail channels. Experience in grocery category preferred.


 




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  • Experience with SEO copywriting and eCommerce content creation.


 




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  • Understanding of Microsoft Office applications with emphasis on Excel/PowerPoint.


 




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  • Energy and passion, a self-starter who is willing to operate at highly strategic as well as tactical levels.


 




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  • Excellent communication skills, including the ability transform complex topics into compelling narratives for different audiences.


 



At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Our benefit offerings include:




  • \t
  • Healthcare coverage, including vision and dental.
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  • Savings and Investments contributions and match
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  • Paid Time Off
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  • Life and AD&D insurance coverage


Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.



 



 ABOUT WK KELLOGG CO:



 



At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional, and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com. 



If we can help you with a reasonable accommodation throughout the application or hiring process, please email Recruitment@wkkellogg.com



 



THE FINER PRINT:



 



The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.



 



WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.



For US applicants:



Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link.



Let’s create gr-r-reat days,



WK Kellogg Co Recruitment