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Associate Director, Audience Solutions

3 months ago

New York, United States Havas Media Network Full time

The AD, Audience Solutions will play a pivotal role in delivering innovative, data-driven solutions for our healthcare clients. Reporting to the VP of Audience and Data Solutions, this position is instrumental in shaping and executing strategic agency objectives, often engaging directly with C-Suite executives as part of transformation agendas. The ideal candidate will blend expertise in healthcare data consulting, project management, partnerships, innovation, and Bioinformatics to drive measurable outcomes for our clients.

Areas of Focus:

  1. Strategic Leadership
  2. Healthcare Data Consulting
  3. Solutions Development
  4. Partnerships & Innovation
  5. Bioinformatics & Analytics

Key Responsibilities:

  • Design and implement custom healthcare audience solutions and architectures aligned with client objectives and agency capabilities
  • Engage with C-Suite executives to develop and execute data-driven transformation strategies
  • Lead cross-functional teams to deliver on key milestones and strategic initiatives
  • Develop detailed data and technology diagrams outlining use cases and data flows across client and media landscapes
  • Ensure solutions adhere to industry standards, ethics, and regulations (e.g., HIPAA, US Sensitive Conditions)
  • Oversee end-to-end project lifecycle, from conception to implementation and evaluation
  • Collaborate with legal and data privacy teams to navigate regulatory challenges
  • Identify and evaluate new data opportunities and partnerships to enhance agency solutions
  • Educate cross-functional teams on the evolving healthcare data landscape
  • Drive innovation in audience strategy, identifying datasets to accelerate solutions (private, open source, public data, etc.)
  • Collaborate with data science teams to develop and implement consumer segmentation models (propensity, clustering, etc.)
  • Integrate bioinformatics approaches to derive insights from complex healthcare datasets

Experience:

  • 5-7 years of experience in healthcare data consulting, with a focus on audience and data strategy
  • Strong background in bioinformatics, healthcare analytics, or related field
  • Proven track record of managing complex projects and delivering against strategic objectives
  • Expert knowledge of healthcare data types (DTC, HCP, NPI, ICD-10s) and industry regulations
  • Experience with audience data platforms (DMP, CDP, DSP) and identity solutions
  • Familiarity with emerging technologies in healthcare data analytics
  • Excellent communication and presentation skills, with the ability to translate complex technical concepts for non-technical stakeholders

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