Performance Marketing Manager
5 days ago
- Must have a keen understanding of B2B lead-generating practices across paid media channels (video, display, content syndication, PPC, Social) with a focus on programmatic platforms for display & video activation
- Develop and manage an ongoing innovation & testing roadmap in the form of A/B tests, multi-variate, creative message, dynamic testing to innovate across your platforms
- Draw from previous experience that can offer new perspectives and innovation for a world-class agency to attract new clients
- You know about the levers to pull to optimize performance across channels to continuously improve KPIs
- You understand the media landscape, and when to recommend some tactics over others.
- Drive & own your business, where you can synthesize a data-driven recommendation with confidence. This is an internally visible role that offers autonomy and ownership.
- Managing complex media budgets with frequency & excellent hygiene for accuracy, as well as media calendars & documentation to share across the organization.
- Able to lead vendors, both internally and externally to ensure we are leveraging the latest & greatest capabilities to drive our business. You will be the face of Epsilon for our partners.
- Comfortably communicate with authenticity & honesty across the organization's different levels & stakeholders.
- Additional responsibilities as assigned.About you:
- Able to do your best work in a team setting and autonomously.
- Well-developed interpersonal and problem-solving skills.
- Proud to share in team's success.
- Wants to grow a career with a great company.
- You thrive in a hybrid work environment, and able to commute to the equally legendary & beautiful Leo Burnett Building at 35 W. Wacker in downtown Chicago.What you'll bring:
- 3-5 years of experience with emphasis on performance marketing & programmatic strategy within the B2B space
- BS degree in Business, Marketing, Communications, or a related field or applicable experience in which the required knowledge was gained.
- Track record of translating business goals into outcomes & results.
- Time management and problem-solving skills, with the ability to manage multiple project simultaneously.
- Excellent skills in communication, teamwork, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.
- Strong understanding of B2B audience targeting tactics.
- Applicable industry knowledge (media, advertising, tech, etc.).Additional InformationEpsilon at Our COREEpsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Our best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, retail media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
- Act with integrity. We are transparent and have the courage to do the right thing.
- Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose. We shape the market with big ideas that drive big outcomes.
- Respect all voices. We embrace differences and foster a culture of connection and belonging.
- Empower with accountability. We trust each other to own and deliver on common goals.As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
- Time to Recharge: Flexible time off (FTO), 14 paid holidays
- Time to Recover: Paid sick time
- Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
- Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counselingEpsilon benefits are subject to eligibility requirements and other terms.Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
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