**Performance Marketing Manager**, **Digital Marketing Leader**, **Growth Marketing Specialist**, **Channel Marketing Manager**, **Marketing Operations Manager**

We are seeking a highly skilled and experienced Performance Marketing Manager to join our team at Lawson Products. As a key member of our Growth Marketing team, you will be responsible for developing and executing revenue-driving campaigns across various channels, including email, SEO, SEM, Paid Media, social, SMS, and chat.

• Develop and Drive Ongoing Strategy: Create and implement ongoing strategies and tactics for our marketing channels, targeting new customers, retaining our existing base, and expanding our brand presence.
• Set Strategic Vision: Collaborate with the Sr. Manager, Growth Marketing to set strategic vision for the performance channels.
• Maximize ROI and Synergies: Provide planning and decision-making to maximize the ROI and synergies between the channels and related sites, apps, tools, and content.
• Develop and Execute Channel Campaigns: Develop and execute a variety of strategic channel campaigns, ranging from eCommerce to account-based marketing.
• Own and Drive Channel Plans: Own and drive the channel plans and strategies, including the development, maintenance, and optimization of the plans, architectures, and 'blueprints' within each channel.
• Analyze Data and Provide Insights: Analyze data to uncover growth opportunities, refine strategies, and provide actionable insights that inform decision-making at all levels.
• Communicate Effectively: Explain, discuss, and justify channel decisions eloquently, giving effective feedback and being open to direction or feedback from other team members.
• Oversee Supplier Co-Funding/Co-Marketing Partner Programs: Oversee, support, and help design the supplier co-funding/co-marketing partner programs as they relate to the performance channels.
• Review KPI Performance and Adjust Strategies: Review KPI performance with the Web and Channel intelligence team and adjust strategies and tactics as necessary, while also determining testing opportunities for maximum performance.
• Design and Execute A/B Tests: Design and execute A/B tests across various touchpoints to improve conversion rates, user engagement, and overall campaign performance.
• Own and Be Accountable for Channel Metrics: Own and be accountable for the channel's key performance metrics related to user acquisition, retention, churn, and overall marketing efficiency.
• Continually Refine Campaigns: Continually refine all campaigns to ensure they are meeting and exceeding benchmarks and KPIs.
• Grow and Maintain Benchmarks: Vehemently grow and maintain our benchmarks for performance.
• Set and Maintain Best Practices: Help set and maintain best practices for channel efficiency and optimization.
• Stay Up-to-Date with Channel Trends: Stay up-to-date and share channel marketing trends and best practices.
• Oversee Daily Management of Channels: Oversee the daily management of channels and related tools, including launching, reporting, experimenting, and optimizing campaigns and platform strategies.
• Develop Roadmaps for Channels: Own and develop, with the Sr. Manager, the roadmaps for each channel and related tools.
• Maintain Integrity of Tools: Maintain integrity of our tools 'products' and drive the roadmap for continual development.
• Launch New Tools: Launch new tools as necessary for growth.
• Partner with Content and Graphic Design Teams: Partner with internal content and graphic design teams to build assets that are technically fit and further powers the campaigns.
• Provide Best Practices and Solutions: Provide best practices and solutions through channels and tools to help our teams get the message out to the right audience at the right time.
• Manage Paid Budget: Manage the paid budget.
• Audit and Mitigate Channel Tools: With the team, perform audits and mitigation on our channel tools as required for optimal tool health.
• Own Customer Database Growth Strategy: With the Sr. Manager, own the customer database growth strategy, execution, and integrity.
• Coach Team Members: Coach team members, and QA their work prior to market release.
• Manage Outside Partners: Manage any outside partners that support our channels, ensuring quality work and alignment to our plans and goals.
• Translate Goals and Tasks into Channel Strategies: Translate goals and tasks from creative briefs into engaging and effective channel strategies.
• Ensure Brand Guidelines are Implemented: Ensure our brand guidelines are implemented and consistent in all channel work.
• Participate in Creative Brainstorming: Participate and contribute to creative brainstorming for brand and product launches.

• Education and Experience: Bachelor's degree in marketing or a related field, with at least 7 years of experience in growth marketing or performance marketing role, with 3 years of experience in a management role, or an equivalent combination of education and experience.
• Demonstrable Success: Demonstrable success in managing performance marketing initiatives across multiple channels, and across the customer lifecycle from acquisition to retention to reactivate.
• Deep Understanding of Digital Marketing Channels: Deep understanding and proven track record of successfully managing digital marketing channels, including but not limited to email, paid, SEO, social campaigns.
• Marketplace Channel Experience: Marketplace channel experience.
• Experience with SMS and Chat: Experience with SMS and Chat highly preferred.
• Ability to Present Persuasively: Ability to present persuasively to gain alignment and communicate effectively.
• Ability to Manage Multiple Priorities: Ability to manage multiple priorities, meet deadlines, and oversee the performance team in the midst of a fast-paced and evolving environment.
• Effective Leadership Skills: Effective leadership skills in leading and coaching team members.
• Strong Analytical Skills: Strong analytical skills with a data-driven approach to decision-making.
• Experience in Developing and Scaling New Marketing Channels: Experience in developing and scaling new marketing channels while reinvigorating existing channels.
• Proficiency in A/B Testing: Proficiency in A/B testing across channels.
• Ability to Strategically Develop Channels: Ability to strategically develop channels.
• High Level of Functional Expertise: High level of functional expertise to understand important nuances and details for optimization and mitigation while coaching and further training the performance team members.
• Experience Working Collaboratively: Experience working collaboratively with cross-functional teams.
• Excellent Organizational Skills: Excellent organizational skills and attention to detail.
• Strong Understanding of Marketing Principles: Strong understanding of marketing principles and best practices in performance marketing.
• Excellent Written and Verbal Communication Skills: Excellent written and verbal communication skills, with the ability to tailor campaigns within the channels and sites to specific audiences.
• Proficiency in Project Management Tools and CMS: Proficient in project management tools and content management systems (CMS) (a plus).
• Experience in HubSpot, SEMrush, Google Ads, Bing Ads, Social Platforms: Experience in HubSpot, SEMrush, Google Ads, Bing Ads, Social Platforms (especially LinkedIn) are a must, although like tools can be considered.
• Experience with Lead Generation and eCommerce: Experience with lead generation and eCommerce.
• Understanding and Growth of Customer Databases: Understanding and growth of customer databases.
• Experience with Programmatic: Experience with programmatic a plus.
• Strong Understanding of the Creative Process: Strong understanding of the creative process; from ideation through implementation.
• Understanding and Previous Experience Using Data to Analyze and Optimize Channels: Understanding and previous experience using data to analyze and optimize channels.
• Exceptional Attention to Detail: Exceptional attention to detail with relentlessly high-quality standards.
• Ability to Influence, Collaborate, and Be Adaptable: Ability to influence, collaborate, and be adaptable within cross-functional teams and internal clients.
• Hungry to Continually Learn and Improve Your Craft: Hungry to continually learn and improve your craft.
• Proficiency in Juggling Multiple, Concurrent Projects: Proficiency in juggling multiple, concurrent projects while meeting deadlines in a fast-paced environment.
• Ability to Think Out-of-the-Box and Drive Creative Solutions: Ability to think out-of-the-box and drive creative solutions.
• Understanding that the Input of the Team is Critical: Understanding that the input of the team is critical while guiding everyone to be better at what they do and how they perform - we are better together.
• Excellent Written and Verbal Communication Skills: Excellent written and verbal communication skills while being process-oriented.
• Organized and Focused on Optimal Team Productivity and Efficiency: Organized and focused on optimal team productivity and efficiency.

Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.