Performance Marketing Strategist

5 days ago


Chicago, Illinois, United States Epsilon Full time
Job Description

Epsilon, a leading global advertising and marketing technology company, is seeking a highly skilled Performance Marketing Manager to join our growing Performance Marketing team. This role is focused on B2B lead-generating performance media channels supporting the marketing initiatives of Epsilon.

The Performance Marketing team helps to drive client acquisition & sales pipeline across our suite of products. We are looking for a person versed in programmatic channels; leveraging B2B audiences & content assets to deliver Epsilon's message in the best way for efficacy & efficiency.

Key Responsibilities:
  • Develop and manage an ongoing innovation & testing roadmap in the form of A/B tests, multi-variate, creative message, dynamic testing to innovate across your platforms.
  • Draw from previous experience that can offer new perspectives and innovation for a world-class agency to attract new clients.
  • Drive & own your business, where you can synthesize a data-driven recommendation with confidence.
  • Manage complex media budgets with frequency & excellent hygiene for accuracy, as well as media calendars & documentation to share across the organization.
  • Lead vendors, both internally and externally to ensure we are leveraging the latest & greatest capabilities to drive our business.
  • Communicate with authenticity & honesty across the organization's different levels & stakeholders.
Requirements:
  • 3-5 years of experience with emphasis on performance marketing & programmatic strategy within the B2B space.
  • BS degree in Business, Marketing, Communications, or a related field or applicable experience or applicable experience in which the required knowledge was gained.
  • Track record of translating business goals into outcomes & results.
  • Time management and problem-solving skills, with the ability to manage multiple project simultaneously.
  • Excellent skills in communication, teamwork, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.
About Epsilon:

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.

We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

We have a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers:

  • Act with integrity. We are transparent and have the courage to do the right thing.
  • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
  • Innovate with purpose. We shape the market with big ideas that drive big outcomes.
  • Respect all voices. We embrace differences and foster a culture of connection and belonging.
  • Empower with accountability. We trust each other to own and deliver on common goals.


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