Performance Marketing Manager

3 months ago

Chicago, United States Mediabistro Full time
Company Description

Job Description

Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing over 250 million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 9,500 employees in over 40 offices around the world.

Love cutting-edge tech? We do too.

A subsidiary of Publicis Groupe, Epsilon is a leading provider of multi-channel marketing services, technologies, and database solutions. We do more than collect and store data, and we might be the most important Internet company you've never heard of. Join our team for your chance to work in the digital marketing space and solve meaningful problems on a massive scale-and have fun doing it.

For this role, Epsilon is looking for a Performance Marketing Manager to join our growing Performance Marketing team. This role sits within Epsilon's Performance Marketing team, directly helping to drive demand & lead-generation outcomes that lead to an effective sales pipeline. This role would own the paid search channel in entirety and the successful candidate will bring expertise strategic search strategy & execution, all within a B2B environment.

What you'll do:
  • Owning the paid search channel across from strategic development of effective paid strategies, through to execution and measurement
  • Deep understanding of the mechanics across search platforms, from Google to Bing and emerging search platforms
  • Develop and manage an ongoing innovation & testing roadmap in the form of A/B tests, multi-variate, new bidding strategies, and creative testing
  • Deriving action from analysis: informing a testing strategy or campaign diagnosis or optimization based on available metrics
  • Develop ongoing relationships with industry partners (Google, Bing, etc.) to stay abreast of latest capabilities within the B2B paid search space
  • Manage budgets across several campaigns & line items, report and optimize accordingly
  • Daily collaboration with partner teams:
    • Your colleagues that manage non-SEM performance channels like display, social, etc.
    • Marketing operations team and Analytics team(s)
    • Product team to stay current with product & market evolutions that will inform your paid search recommendations
    • SEO Associates
    • Site team to manage & optimize traffic in accordance with site updates.

About you:
  • Able to do your best work in a team setting and autonomously.
  • Well-developed interpersonal and problem-solving skills.
  • Proud to share in team's success.
  • Wants to grow a career with a great company.
  • You thrive in a hybrid work environment, and able to commute to the equally legendary & beautiful Leo Burnett Building at 35 W. Wacker in downtown Chicago

What you'll bring:
  • 3-5 years of professional experience with emphasis on performance marketing & paid search strategy & implementation within the B2B space
  • BS degree in Business, Marketing, Communications, or a related field or applicable experience in which the required knowledge was gained.
  • Must have a keen understanding of how paid search is used as a lead-generating channel within the B2B space
  • Full operational understanding of Google AdWords & BingAds
  • You are a self-driven problem solver that can manage day-to-day ongoing search business while problem solving operational challenges that might affect traffic and metrics.
  • Ability to independently author communications in all formats (email, word, excel, ppt) to deliver recommendations to varying levels of leadership within the organization for recommendations & reporting.
  • Excellent skills in communication, teamwork, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.
  • Time management and problem-solving skills, with the ability to manage multiple project simultaneously.
  • Applicable industry knowledge (media, advertising, tech, etc.)


Qualifications

Additional Information

Epsilon at Our CORE

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Our best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, retail media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
  • Act with integrity. We are transparent and have the courage to do the right thing.
  • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
  • Innovate with purpose. We shape the market with big ideas that drive big outcomes.
  • Respect all voices. We embrace differences and foster a culture of connection and belonging.
  • Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
  • Time to Recharge: Flexible time off (FTO), 14 paid holidays
  • Time to Recover: Paid sick time
  • Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
  • Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofA[redacted] to request an accommodation.

#LI-AM1

REF243492S

  • Manager, Performance Marketing

    3 months ago

    Chicago, United States Lawson Products Full time

    Since 1952, Lawson Products has strived to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed. We’re looking for a dynamic and driven Manager, Performance...

  • Marketing Performance Analyst

    4 weeks ago

    Chicago, Illinois, United States Reli. Full time

    About the Role:We are seeking a highly motivated and data-driven individual to join our advertising team as a Marketing Performance Analyst. As a key member of our team, you will play a crucial role in managing and optimizing our ad campaigns to drive business growth and success.Key Responsibilities:Develop and execute advertising campaigns for new product...

  • Marketing Performance Supervisor

    4 weeks ago

    Chicago, Illinois, United States Empower Media Full time

    Role Summary & ImpactThe Supervisor, Social Performance Marketing is responsible for supporting paid social performance marketing efforts for Empower Media's clients. In this role, you will report on campaign findings, identify opportunities, and help optimize campaigns to achieve the best results.Key ResponsibilitiesDevelop and execute paid social marketing...

  • Specialist, Search Performance Marketing

    1 month ago

    chicago, United States Empower Media Full time

    SPECIALIST, SEARCH PERFORMANCE MARKETINGAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments,...

  • Specialist, Search Performance Marketing

    2 months ago

    Chicago, United States Empower Media Full time

    SPECIALIST, SEARCH PERFORMANCE MARKETINGAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments,...

  • Performance Marketing Manager

    1 month ago

    Chicago, Illinois, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled Performance Marketing Manager to join our team, specializing in B2B paid search strategy and execution. This role will be responsible for driving demand and lead-generation outcomes through effective paid search campaigns.Key ResponsibilitiesOwning the paid search channel, from strategic development to execution...

  • Supervisor, Social Performance Marketing

    1 month ago

    chicago, United States Empower Media Full time

    EMPOWER – GROW FEARLESSEmpower is full-service agency pushing the boundaries of media, creative, and performance. We empower brands to embrace the uncertainty of change and face their fears. We give them confidence in the outcomes we deliver by leaning into the mantra of "What If…" By quantifying the scale of these opportunities and challenging the...

  • Supervisor, Social Performance Marketing

    2 months ago

    Chicago, United States Empower Media Full time

    EMPOWER – GROW FEARLESSEmpower is full-service agency pushing the boundaries of media, creative, and performance. We empower brands to embrace the uncertainty of change and face their fears. We give them confidence in the outcomes we deliver by leaning into the mantra of "What If…" By quantifying the scale of these opportunities and challenging the...

  • Sr. Specialist, Search Performance Marketing

    4 weeks ago

    Chicago, United States Empower Media Full time

    SPECIALIST, SEARCH PERFORMANCE MARKETINGAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments,...

  • Sr. Specialist, Search Performance Marketing

    4 weeks ago

    chicago, United States Empower Media Full time

    SPECIALIST, SEARCH PERFORMANCE MARKETINGAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments,...

  • Product Manager

    4 weeks ago

    Chicago, United States CPC Marketing Full time

    Company Overview:We build user-focused digital products that help people make better financial decisions. Our mission is to offer relief from financial distress through choice, insight, and access to personalized financial solutions. We help people get out of debt and improve their personal finances.Experience: 4+ years as a product managerReporting To: Head...

  • Product Manager

    2 months ago

    Chicago, United States CPC Marketing Full time

    Company Overview:We build user-focused digital products that help people make better financial decisions. Our mission is to offer relief from financial distress through choice, insight, and access to personalized financial solutions. We help people get out of debt and improve their personal finances.Experience: 4+ years as a product managerReporting To: Head...

  • Marketing Manager

    2 weeks ago

    Chicago, United States Russell Tobin Full time

    A Global Tech Company is Looking to Hire a Marketing Manager for a 13 MONTH, ONSITE, W2 CONTRACT - APPLY TODAY!**CANDIDATE MUST BE LOCAL TO CHICAGO, IL AS THIS IS AN ONSITE ROLE**$$: $30-39/hr. DOE Role Overview: The Event Partner Marketing Manager will be responsible executing managing global live events that involve one of the Company’s strategic...

  • Marketing Manager

    4 weeks ago

    Chicago, United States Kehoe Designs Full time

    Position Overview | The Big Picture The Marketing Manager oversees and directs all marketing, advertising, and promotional initiatives and develops and implements strategies to promote and enhance the company's products and services in keeping with the vision and brand of the organization. The Marketing Manager collaborates with the Director of Sales, and...

  • Marketing Manager

    3 weeks ago

    Chicago, United States bioMerieux Inc. Full time

    Description The Marketing Manager will define and lead the overarching marketing and communications strategy and develop positioning, winning...

  • Marketing Manager

    2 weeks ago

    Chicago, United States bioMerieux Inc. Full time

    Description The Marketing Manager will define and lead the overarching marketing and communications strategy and develop positioning, winning...

  • Manager Marketing

    5 hours ago

    Chicago, United States James Hardie Building Products Full time

    James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and continues to invest in innovation to transform the...

  • Marketing Manager

    4 weeks ago

    Chicago, United States Avant Full time

    Avant is seeking a motivated, self-starting individual to help develop and refine our marketing strategies for Credit Card and Personal Loan products. The Marketing Manager will be a key driver of strategy and performance, collaborating with internal teams to ensure success against growth targets while retaining acquired customers through customer lifecycle...

  • Marketing Manager

    4 weeks ago

    Chicago, United States WFMT Full time

    WTTW/Chicago PBS and WFMT/Chicago Classical seek an experienced Marketing Manager to develop, manage and execute marketing plans and strategies to increase audience, awareness and engagement on new and emerging platforms. KEY RESPONSIBILITIES: • Develop and execute proactive and strategic marketing plans across paid, owned, and earned (in partnership with...

  • Marketing Manager

    1 week ago

    Chicago, United States bioMerieux Inc. Full time

    Marketing Manager IND - Chicago Location: Chicago, IL, United States Position Type: Unfixed Term ...