Associate Director Field Marketing

3 weeks ago


San Francisco CA, United States Sprinto Full time

San FranciscoMarketing /Remote /RemoteSprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 200+ employees & helping 1000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding including our latest Series B round.The RoleThe Director of Field Marketing at Sprinto is responsible for leading and executing the company's regional marketing strategy. This includes overseeing the planning, developing, and implementing marketing campaigns, events, and initiatives to drive brand awareness and customer acquisition in specific geographic areas.ResponsibilitiesLead field marketing initiatives for the North American Market. Hands on role. Manage a six-figure field marketing budget to grow demand for sales teams across geographiesDefine field marketing needs in partnership with sales, product, growth and marketing teams’ leadership on territory planning and North America sales supportEnsure our global channel marketing strategy can be effectively deployed in North America by enabling our resellers with campaign components and guidelinesHelp North America marketing functions refine their strategy based on consistent feedbackSet the standard to ensure effective collaboration across marketing and sales roles for regional campaign execution, and document those standards in our handbookImprove field marketing campaign efficiency in terms of ROI and CAC:LTVEnsure North America has agency support for translating and regionalizing corporate marketing contentEnsure field marketing contributes productively to the quarterly business reviews of the sales team they support.RequirementsPast experience delivering, accelerating, and expanding sales pipeline through regional marketing.5+ years of marketing experience along with 3+ years experience in team managementEffective collaboration and coordination across internal and external stakeholders through strong communication skillsA passion and strong understanding of SaaS markets and/or information security toolsExperience with supporting both sales and channel sales teams directlyBenefits100% Remote Opportunity5 Days Working With FLEXI HoursGroup Medical Insurance (Parents, Spouse,Children)Group Accident CoverCompany Sponsored DeviceEducation Reimbursement PolicyMoreover, the Sprinto product has an NPS of 60+. To know what our customers have to say about us, you can read more here. To learn more about us:Customers - Sprinto Learn how Sprinto helps fast-growing cloud companies implement security compliance programs and complete compliance audits without slowing down.



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