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Associate Director Field Marketing

5 months ago

San Francisco, California, United States Sprinto Full time

Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 200+ employees & helping 1000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding including our latest Series B round.

The Role

The Director of Field Marketing at Sprinto is responsible for leading and executing the company's regional marketing strategy. This includes overseeing the planning, developing, and implementing marketing campaigns, events, and initiatives to drive brand awareness and customer acquisition in specific geographic areas.

Responsibilities

  • Lead field marketing initiatives for the North American Market. Hands on role.
  • Manage a six-figure field marketing budget to grow demand for sales teams across geographies
  • Define field marketing needs in partnership with sales, product, growth and marketing teams' leadership on territory planning and North America sales support
  • Ensure our global channel marketing strategy can be effectively deployed in North America by enabling our resellers with campaign components and guidelines
  • Help North America marketing functions refine their strategy based on consistent feedback
  • Set the standard to ensure effective collaboration across marketing and sales roles for regional campaign execution, and document those standards in our handbook
  • Improve field marketing campaign efficiency in terms of ROI and CAC:LTV
  • Ensure North America has agency support for translating and regionalizing corporate marketing content
  • Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.

Requirements

  • Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
  • 5+ years of marketing experience along with 3+ years experience in team management
  • Effective collaboration and coordination across internal and external stakeholders through strong communication skills
  • A passion and strong understanding of SaaS markets and/or information security tools
  • Experience with supporting both sales and channel sales teams directly

Benefits

  • 100% Remote Opportunity
  • 5 Days Working With FLEXI Hours
  • Group Medical Insurance (Parents, Spouse,Children)
  • Group Accident Cover
  • Company Sponsored Device
  • Education Reimbursement Policy

Moreover, the Sprinto product has an NPS of 60+. To know what our customers have to say about us, you can read more here. To learn more about

Customers - Sprinto Learn how Sprinto helps fast-growing cloud companies implement security compliance programs and complete compliance audits without slowing down.