Senior Field Marketing Manager

2 weeks ago


San Francisco, United States Motive Full time

About the Role:

Motive is looking for a Senior Field Marketing Manager to help create and execute our regional field marketing programs and events for our Enterprise Sales Org. This person must have a passion for fostering field initiatives, possess a strong marketing sensibility, and be an adept communicator. This position requires collaboration with the cross-functional team that includes sales, product marketing, public relations and global marketing.

What You'll Do:

Create and execute targeted regional marketing plans and campaigns to bring together corporate programs and regional opportunities, including but not limited to field events, executive programs, tradeshows, industry associations, partner programs and telemarketing.

Provide support through sales tools, training and market expertise to the sales force to ensure their ability to consultatively sell our software solutions

Build and maintain ongoing communications with the regional sales VPs and directors, field marketing peers, account executives and inside sales

Help drive demand creation and lead generation activities to develop qualified sales leads and create brand awareness with in the regions

Forecast, measure and analyze impact of programs on sales cycles; produce and utilize reports and dashboards to demonstrate campaign progress and region success

Assist sales in developing regional and campaign specific target lists through the CRM database

Communicate with sales in order to gain buy-in, understanding and participation in marketing programs

Manage the marketing budget for the region

What We're Looking For:

Bachelor’s degree in Marketing or related field is required

Must be willing to travel between 25-30%

A minimum of 4+ years of experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired

Proven marketing success in the creation and execution of effective demand generation marketing campaigns

Experience working in complex buying/selling processes involving multiple decision-makers for software and services purchases

Experience with sales operations, reporting, marketing & campaign dashboards and KPIs

Proficient in MS Office applications including Word, PowerPoint and Excel

CRM ( Salesforce.com ) and Marketing Automation experience required

Excellent project management and organizational skills

Must possess excellent written, verbal and visual communication skills

Working in or with a high technology sales department with an understanding of sales cycles and large deal complexity

Strong ability to influence others and work collaboratively with other departments

Ability to manage large detailed project to tight timelines. Responds under pressures of time and uncertainty

Strong interpersonal skills and ability to earn trust and respect from management

Outstanding presentation/communication skills

Demonstrated ability to take initiative, lead by example and achieve extraordinary results

High energy, self-directed, team player

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