Marketing Director

4 weeks ago

New York, United States Formula.Monks Full time

Director of Marketing

Location: New York City, NY

Flexible Hybrid Work Schedule


Formula.Monks, part of Media.Monks and S4 Capital, is a global consulting firm mastering AI-powered transformations for the Fortune 100. We combine long-term strategic thinking, deep enterprise experience, and a human-centered approach to help clients transform business processes and dominate their industries.


About the Role

Formula’s Director of Marketing will be successful if our ideal customers come directly to us for

help, and that we remain top of mind with the business leaders and partners who we want to

work with in the future. To achieve this mission you will need to own and evolve the Formula

brand story, and from this develop targeted marketing campaigns (web, digital, print, events,

email, etc.) with the aim of bringing qualified leads to our Sales team, who will then take on

responsibility for closing new business.


Responsibilities

  • Develop an inbound pipeline of qualified Leads, leading to Formula’s annual New Business goals
  • Own the Formula brand story, tone, and visual style, and communicate this in relevant ways to the rest of the Revenue and Services organization
  • Develop and execute a content strategy that produces thought leadership and positions Formula in the market
  • Develop and execute paid advertising strategy to achieve the Lead generation goal
  • Develop and execute an organic marketing strategy to achieve the Lead generation goal
  • Develop and execute an event strategy to allow each Salesperson to attend two major events per year to support their Lead generation targets
  • Maintain the Formula.co website copy and design
  • Source and manage marketing tools (e.g. email marketing service) and relevant vendors (e.g. copywriter)
  • Maintain the cost per inbound lead (as a result of the above activities)
  • Qualify and pass qualified leads to relevant Salespeople
  • Report on budget and ROI
  • Develop and report metrics for the above goals to the Head of Revenue and Finance
  • Other duties as assigned


About You

Qualifications & Skills

  • Experience in marketing and running a marketing team.
  • Proven marketing campaign experience.
  • Effective time management skills and the ability to multitask.
  • Strong copywriting skills.
  • Attention to detail.
  • Proven ability to manage budgets.
  • Professional and proactive work ethic.
  • High competence in project and stakeholder management.
  • Excellent interpersonal, written and oral communication skills.
  • Experience with digital marketing forms such as social media marketing and content marketing.


What We Offer

Benefits

  • Comprehensive medical, dental, and vision insurance plans
  • Unlimited PTO and 15 company-wide holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance with an emphasis on personal well-being including monthly fitness sponsorship
  • Career growth in a disruptor space & entrepreneurial opportunities within the Media.Monks network
  • A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
  • Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here)


Salary Range

The stated salary range of $180k-$210K USD represents a good faith estimate of what Formula.Monks may pay for the position at the time of posting and is applicable for eligible candidates that are located in the United States and hired on as an employee. Formula.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.


Formula.Monks does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.


At Formula.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.


Unsure if your skills meet all of our requirements?

Apply anyway We would love to learn more about you and find out about how your skills could add value. At Formula.Monks, we value open communication and feedback. We believe that diversity of identity, perspective, and experience makes us stronger; we would love to hear your perspective too

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