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Senior Brand Marketing Manager

3 months ago

San Jose, United States Planet Interactive Full time

Duration: 7 Months

Location: Hybrid (2 days required in office) San Jose, CA


Planet Interactive's FinTech client has a HOT need for a Hybrid Sr. Brand Marketing Manager with 8+ years of experience leading brand strategy and driving impactful marketing initiatives starting Mid-July


The Sr. Brand Marketing Manager will play a pivotal role in shaping brand identity, enhancing brand awareness, and fostering customer engagement. In this role, the Sr. Brand Marketing Manager will collaborate closely with cross-functional teams to develop and execute innovative marketing campaigns that resonate with target audience and drive business growth.


Sr. Brand Marketing Manager Responsibilities:

  • Develop and implement comprehensive brand marketing strategies to strengthen brand positioning and increase market share.
  • Lead cross-functional teams in the development and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional
  • advertising.
  • Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscape to inform marketing strategies and tactics.
  • Oversee the creation of compelling brand assets, including messaging, visual identity, and creative content, ensuring consistency and alignment with brand guidelines.
  • Collaborate with product marketing, growth, and other stakeholders to ensure brand consistency across all touchpoints and customer experiences.
  • Drive brand activation initiatives, including sponsorships, partnerships, and events, to enhance brand visibility and engagement.
  • Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.

Sr. Brand Marketing Manager Qualifications:

  • Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred.
  • Proven track record of successfully developing and executing brand marketing strategies that drive measurable results.
  • Strong leadership skills with the ability to inspire and motivate cross-functional teams towards a common goal.
  • Excellent strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing initiatives.
  • Creative mindset with a keen eye for design and storytelling, able to develop compelling brand narratives and assets.
  • Highly organized with strong project management skills, able to prioritize and manage multiple projects simultaneously in a fast-paced environment.