Current jobs related to Senior Director, Brand Marketing - San Francisco - Athleta

  • Senior Director of Brand Marketing

    1 month ago

    San Francisco, California, United States Athleta Full time

    About AthletaAthleta is a leading activewear brand that empowers women and girls to live their best lives. With a commitment to inclusivity, connection, and inspiration, we strive to create game-changing products and experiences that foster a sense of community and belonging.About the RoleWe are seeking a Senior Director of Brand Marketing to lead our brand...

  • Senior Manager, Brand Marketing

    5 months ago

    San Francisco, United States 400 Athleta, Inc. Full time

    About the Role A critical member of the Athleta Brand Marketing team, the Senior Manager of Brand Marketing leads, in partnership with Director of Brand Marketing, Athleta’s omni-channel seasonal marketing strategy, planning and implementation, ensuring big brand and product ideas are powerfully brought to life across all major brand touchpoints....

  • Marketing Director for Fashion Brand

    3 days ago

    San Francisco, California, United States Bloom Full time

    Bloom is a workplace design consultancy representing a Bloom Partner on their search for a Marketing Director to oversee and manage their marketing operations. As Talent Advisors, we will be the liaison between our Bloom Partner and the selected candidate during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every...

  • Director of Brand Marketing

    4 weeks ago

    San Francisco, California, United States FELLOW Full time

    About the RoleFellow is seeking a seasoned marketing professional to lead our brand marketing efforts. As the Director of Brand Marketing, you will be responsible for driving our brand awareness, creating engaging marketing campaigns, and developing strategies to fuel our growth.Key ResponsibilitiesDevelop and execute marketing campaigns that drive brand...

  • Brand Designer, Marketing

    3 weeks ago

    San Francisco, California, United States Marketing Tip Full time

    About AnthropicAnthropic's mission is to create reliable, interpretable, and steerable AI systems. We aim to develop AI that is safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.About the...

  • Brand Designer, Marketing Specialist

    2 weeks ago

    San Francisco, California, United States Marketing Tip Full time

    About AnthropicAt Anthropic, we're on a mission to create reliable, interpretable, and steerable AI systems that benefit society as a whole. Our team is a collaborative group of researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.About the RoleWe're seeking a talented Brand Designer to elevate our...

  • Global Senior Brand Marketing Director

    2 weeks ago

    San Francisco, California, United States US Tech Solutions Full time

    Job DescriptionThe Global Senior Brand Marketing Manager plays a pivotal role in shaping and executing impactful seasonal brand campaigns that resonate across the world.This individual will be responsible for developing insight-driven strategies, understanding cultural nuances, leading the creation of comprehensive toolkits, and ensuring seamless...

  • Global Brand Marketing Director

    4 weeks ago

    San Francisco, California, United States US Tech Solutions Full time

    Job Title: Global Senior Brand Marketing ManagerUS Tech Solutions is seeking a highly skilled Global Senior Brand Marketing Manager to join our team. As a key member of our marketing team, you will play a pivotal role in shaping and executing impactful seasonal brand campaigns that resonate across the world.Key Responsibilities:Develop and execute global...

  • Global Brand Marketing Director

    1 month ago

    San Francisco, California, United States US Tech Solutions Full time

    Job Title: Global Senior Brand Marketing ManagerAbout the Role:We are seeking a highly skilled and experienced Global Senior Brand Marketing Manager to join our team at US Tech Solutions. As a key member of our marketing team, you will play a pivotal role in shaping and executing impactful seasonal brand campaigns that resonate across the world.Key...

  • Brand Marketing Director

    2 weeks ago

    San Francisco, California, United States Adobe Systems Ltd Full time

    Transformative Brand Marketing OpportunityAt Adobe, we're passionate about empowering people to create and deliver exceptional digital experiences. We're seeking a dynamic and creative-minded Brand Marketing Director to join our team in San Francisco.This is an incredible opportunity to contribute to marketing endeavors that support Adobe's world-class...

  • Global Brand Marketing Director

    4 weeks ago

    San Francisco, California, United States US Tech Solutions Full time

    Job DescriptionThe Global Senior Brand Marketing Manager plays a pivotal role in shaping and executing impactful seasonal brand campaigns that resonate across the world.This individual will be responsible for developing and implementing marketing strategies that drive brand awareness and engagement.Main Responsibilities:Develop and execute global brand...

  • Global Brand Marketing Director

    1 month ago

    San Francisco, California, United States US Tech Solutions Full time

    {"Job Title": "Global Senior Brand Marketing Manager", "Job Description": "Duration: 9 months contract Job Overview:We are seeking a highly skilled Global Senior Brand Marketing Manager to join our team at US Tech Solutions. As a key member of our marketing team, you will be responsible for developing and executing global seasonal brand campaigns that drive...

  • Brand Marketing Director

    1 week ago

    San Diego, California, United States Searchability® Full time

    Brand Marketing DirectorWe are seeking a highly experienced Brand Marketing Director to lead our marketing efforts and drive brand growth. As a key member of our team, you will be responsible for developing and executing innovative marketing strategies to bring our portfolio of games to market.Key Responsibilities:Lead the marketing team and collaborate with...

  • Senior Marketing Director

    3 days ago

    San Francisco, California, United States Brightidea Full time

    Drive Growth and Innovation at BrightideaBrightidea is a profitable, growing tech company poised to scale. We're seeking a seasoned Senior Marketing Director to lead our marketing efforts and help take the company from $15M to $100M+ ARR. As a key member of our leadership team, you'll be responsible for developing and executing a multi-product growth...

  • Global Brand Marketing Director

    7 days ago

    San Francisco, California, United States US Tech Solutions Full time

    Job Overview:The Global Senior Brand Marketing Manager plays a pivotal role in shaping and executing impactful seasonal brand campaigns that resonate across the world.This individual will be responsible for developing insight-driven strategies, understanding cultural nuances, leading the creation of comprehensive toolkits, and ensuring seamless collaboration...

  • Director of Brand Operations

    4 weeks ago

    San Francisco, California, United States Levi Strauss & Co Full time

    About the RoleAs the Director of Brand Operations at Levi Strauss & Co., you will be responsible for leading and enhancing the daily functions of our Brand Operations team. This high-impact role requires a strong leader who can steer the team through key Go-To-Market (GTM) milestones, optimize processes, tools, and workflows, and foster a culture of...

  • Senior Director of Global Marketing

    2 weeks ago

    San Francisco, California, United States Twist Bioscience Full time

    Job Title: Senior Director of Global MarketingTwist Bioscience is seeking a visionary leader to drive our global marketing efforts and fuel sustainable growth. As the Senior Director of Global Marketing, you will be responsible for leading all aspects of our global marketing activities, including planning, developing, and executing marketing strategies,...

  • Brand Marketing Director

    4 days ago

    San Diego, California, United States Ascent Funding Full time

    Job Title: Brand Marketing DirectorAbout the Role:Ascent Funding is seeking a skilled Brand Marketing Director to lead the development and execution of our brand strategy across all channels. The ideal candidate will have a proven track record in overseeing brand and content strategies with various stakeholders, multiple audiences, and a business with strong...

  • Marketing Director

    7 days ago

    San Francisco, California, United States Moss Adams Full time

    Marketing Director Opportunity at Moss AdamsMoss Adams is a leading accounting and consulting firm seeking a Marketing Director to drive the firm's enterprise consulting marketing strategy. The ideal candidate will have a deep understanding of the firm's business strategy and a proven track record of developing and executing successful marketing...

  • Marketing Director: Brand Strategy Lead

    3 days ago

    San Francisco, California, United States AbD Serotec Full time

    The Director of Brand Strategy will lead the development of innovative brand marketing strategies that align with Bio-Rad`s business objectives and resonate with target customer segments.You will use customer, product, and strategic insights to craft corporate brand positioning, messaging, and value propositions that keep Bio-Rad customer focused.You will...

Senior Director, Brand Marketing

2 months ago

San Francisco, United States Athleta Full time
About Athleta

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

About The Role

A critical senior leadership team member of the Athleta Marketing Team, the Senior Director of Brand Marketing leads and acts as the guardian of Athleta and Athleta Girl’s short and long term brand vision and strategies, ensuring they come to life across brand touchpoints. He/she also oversees the brand strategy development for new businesses and brands.

Additionally, the Senior Director of Brand Marketing is responsible for the development of Athleta and Athleta Girl’s annual and seasonal omni marketing and messaging strategies and plans that grow brand awareness, drive traffic (new and existing), conversion, engagement and profitability that meet or exceed Athleta’s budgeted sales and earnings goals.

The Director of Athleta Women’s Marketing and the Director of Athleta Girl Marketing report into this role.

What You'll Do

  1. Partner with CMO and marketing leadership team to develop annual and seasonal Athleta and Athleta Girl omni marketing strategies and plans that grow brand awareness, drive traffic (new and existing), conversion, engagement and profitability that meet or exceed our budgeted sales and earnings.
  2. In partnership with CMO, lead long term brand strategy for Athleta and Athleta Girl, including how to further deepen mission and brand values; support CMO in external and internal rollout and communications of Athleta’s brand strategy.
  3. Ensure brand mission and brand platform comes to life across all brand touchpoints, partnering closely with cross-functional leaders (primarily in marketing, creative, design, merchandising, field and HR).
  4. In partnership with CMO, oversee brand strategy for any new businesses and brands (i.e. category expansions or global, etc.); this may include brand positioning, brand architecture and naming.
  5. Lead development of Athleta and Athleta Girl annual and seasonal brand messaging strategy and architecture, including clearly articulated hierarchy of brand and product stories, partnering closely with VP of Merchandising, VP of Design, VP of IM and Head of Athleta Girl; Ensure messaging strategy is in service to Athleta’s long-term brand mission, platform and marketing / product LRP.
  6. Brief all marketing and creative teams about seasonal strategies, campaigns and messaging / content priorities to kick off creative concepting and omni channel marketing activations; Act as key point person for omni channel marketing and creative team to help bring seasonal brief to life across touchpoints and implement powerful omni channel marketing plan.
  7. Act as key marketing leader across key Athleta pipeline milestones, representing overall seasonal marketing and messaging strategy and overseeing marketing integration and optimization.

Who You Are

  1. At least 10-12 years brand marketing strategy, marketing planning and communications experience with fashion/apparel, consumer brand and/or marketing agency.
  2. Balanced left and right brain marketer, with exceptional problem solving and analytical skills and proven ability to turn findings into executable, strategic plans.
  3. Results-oriented with an exceptional track record of developing holistic marketing strategies and plans that have consistently met or exceeded planned objectives.
  4. Well-versed in developing customer-driven marketing strategies based on consumer insights, competitive landscape and brand knowledge.
  5. Inspirational leader with the ability to develop and coach highly talented, senior-level team members.
  6. Proven thought leader within the department and cross-functional teams with the ability to galvanize and drive all parties toward a cohesive, actionable plan.
  7. Has a strong aesthetic sense and understanding for the Athleta Brand and apparel industry and ability to drive and maintain a singular brand aesthetic.

Benefits at Athleta

  1. Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  2. One of the most competitive Paid Time Off plans in the industry.
  3. Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
  4. Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
  5. Employee stock purchase plan.
  6. Medical, dental, vision and life insurance.
  7. See more of the benefits we offer.

US Candidates

Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective. #J-18808-Ljbffr