Ecommerce Manager

eCommerce Manager

THE COMPANY

Wondercide was founded 15 years ago by Stephanie Boone when her dog Luna became ill from what her vet suspected was conventional flea and tick treatments and monthly pest control services.  Stephanie knew there had to be a better way and set out on a mission to invent a plant powered alternative. Today, Wondercide offers a comprehensive line of plant powered pest control solutions for your pets, yard, home, and family with +50,000 5-star reviews on Amazon.  

Wondercide, based in Austin, TX, is a privately held, high growth, and digitally native consumer packaged goods company that has an omni-channel presence and is expanding into specialty brick & mortar and beyond.  The company is a vertically integrated organization where sales, marketing, creative content, customer service, innovation, procurement, mixing, production, fulfillment, and more are all done in-house.  This allows the team to control their own destiny from a multi-year roadmap down to quality of execution via operational excellence.

We are a close-knit, highly collaborative team of ‘doers’ who operate in an entrepreneurial and KPI driven environment.  Grit, Action, Curiosity, Ownership, and Insight are the five operating values we embody in our day-to-day work.

At Wondercide, we’re driven by a Fierce Love® for families. We wake up every day inspired by our mission to protect families of every kind, everywhere from pests with safe, effective pest control solutions. We work with Mother Nature to deliver plant-powered products that promote well-being. We do this so families can live long, happy, and healthy lives together. We believe in doing whatever it takes to protect those we love…and that when you know better, you should do better.  Our promise to customers: they’ll never have to go it alone. We’re in this together and we’ll be there to support each step of the way.

THE POSITION

The eCommerce Manager will report to Wondercide’s Director of Brand Growth and play a critical role in delivering on our growth ambition and mission.  In this role you will be responsible for the overall performance, growth and profitability of our .com channel. This is a high-impact, hands-on role where you will have full ownership of and accountability for our .com P/L, managing everything from driving traffic and conversion on site to post-purchase followup in order to maximize lifetime value. You'll develop and execute strategies that maximize growth, profitability, and customer satisfaction in a fast-paced, mission-driven and entrepreneurial environment.

Key Responsibilities:

P&L Ownership

• Manage the P&L for the eCommerce business, identifying opportunities to drive revenue, margin, and profitability expansion over time.  A healthy P/L will allow us to continue to deliver on our mission.
• Measure revenue generation and costs on all initiatives to validate positive returns on resources and investments related to site activities.

Traffic Generation

• Develop and execute a multi-channel traffic generation strategy to increase paid and organic traffic, including but not limited to, PPC, SEO, email and SMS
• Work closely with the Growth team to coordinate efforts across PR, social media, influencer, brand ambassador and affiliate programs to generate high-value traffic to the site.
• Plan and manage the promotions calendar, coordinating with cross-functional teams to ensure timely and effective execution of promotional activities.

Conversion & Site Optimization 

• Continuously optimize the eCommerce site for performance, user experience, and conversion rate. 
• Build a multi-phase roadmap driving both new functionality, technical improvements, creative execution and content, prioritizing initiatives and collaborating with design and development teams to execute.
• Implement A/B testing, UX improvements, personalization, and other best practices to enhance the customer journey and significantly boost site performance.  
• Develop and manage subscription offerings, analyze performance and identify learnings to date, focusing on customer acquisition, retention, and lifetime value.

Data Analysis, Testing & Reporting

• Ability to interpret first-party data and site analytics to translate customer insights into successful marketing programs that drive trial & repeat.
• Analyze consumer browsing and shopping behavior data to develop and implement strategies to increase site traffic, conversion, and order values.
• Conduct research, analyze data on performance and make data-driven recommendations for improvement.  
• Monitor customer feedback, reviews and ratings to identify areas of improvement and implement strategies for enhancing consumer satisfaction and retention.
• Build and update dashboards and regularly report on key metrics, trends, and opportunities for growth.

Cross-Functional Collaboration

• Lead all e-commerce project management, customization needs, and future enhancements of the e-commerce website
• Ability to work well with a cross-functional team consisting of marketing, creative design, customer service, IT and finance.  Critical to maintain alignment on goals and support a seamless execution of eCommerce initiatives.
• Smart, adept and conversant in communicating strategy and tactical updates to the team and stakeholders.

‘Bring the outside in’

• Stay current with industry trends and best practices in eCommerce. 
• Leverage professional network to accelerate learning and inspire new tests 
• Identify relevant capabilities, tools, partnerships, etc that can unlock growth potential

Requirements

• Proven experience driving sustained, profitable revenue growth of a B2C .com channel
• 7+ years of experience in ecommerce management
• Strong, broad understanding of the full digital marketing toolkit across channels 
• Strong project management skills and technical understanding of system / integrations that support an e-commerce business.
• Excellent analytical and problem solving skills and experience with data-driven decision making
• Entrepreneurial mindset with a passion for driving growth and innovation
• Proficient in Shopify and GA4, with strong skills in data analysis, A/B testing, UX/UI design knowledge

Preferred additions skills include (helpful but not required):

• Consumer packaged goods industry experience
• Experience using Attentive, Yotpo, ReCharge, and Rebuy
• Familiarity with data analytics using Lexer, Decile, and Black Crow
• Experience in A/B and multivariate testing using VWO

What’s in it for you:

• Work with a passionate, entrepreneurial team that will support you and help you succeed.
• Be a part of a powerful mission-forward culture
• Work in a new, state-of-the-art facility
• Enjoy a fully stocked kitchen
• Bring your dog to work
• Plenty of learning and development opportunities.

This position is based in Round Rock, TX at the new Wondercide headquarters with a hybrid option available for consideration. 

Here at Wondercide, we celebrate, support, and thrive on diversity and inclusion. We’re a proud Equal Opportunity/Affirmative Action Employer. If you’re interested in joining the Wondercide Pack, apply today