Sr. Manager, Acquisition Marketing

3 weeks ago

Chicago, United States AZPetVet Full time

AZPetVet is seeking a Sr. Manager of Acquisition Marketing to join our team as we head into hyper-growth. We are a scaling family of animal hospitals with locations in Phoenix, AZ, with big plans In 1984, the first practice (Arrow Animal Hospital) opened in the Glendale area. Today, that practice has grown to a family of 22 collaborative hospitals built upon the principle of outstanding patient care and client service.​

​

AZPetVet is a part of The Aspen Group (TAG)​

​

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.


We are seeking a Sr. Manager of Acquisition Marketing to help AZPetVet develop and execute a paid media plan that supports existing and new (de novo) hospitals.


This is an exciting opportunity for someone who wants to collaborate with a growing team of talented marketers to help scale a regional company and be part of bringing a newly rebranded company into new markets. This role will partner with the CMO and select members of the marketing team to establish baseline and go-to-market support plans that help us meet and exceed our goals.


Proven experience working with internal and external teams and agencies to deliver against an insightful, well-coordinated integrated marketing plan is essential to being successful in this role. The person in this role should be prepared to flex both their creative and analytical muscles in the following areas:

  • Media Strategy (20%): Partner with CMO to understand financial and brand development goals at the company and region level. Partner with agency to identify online and offline channels to meet and exceed company goals, and client expectations, and stand out among competitors.
  • Channel Planning (40%): Work with internal and agency partners to understand and interpret creative across the consumer journey; ensure always-on and “seasonal”/new opening investments are planned with consideration of the full-funnel experience across online and offline channels.
  • Execution and Optimization (40%): Ensure internal and external creative and media team members are coordinated to deliver awareness, consideration, engagement and conversion-driving placements that support efficiency and effectiveness goals, and successfully drive clients and prospects down the funnel; partner with agency and internal resources to drive thoughtful, responsive optimization of placements as results and insights emerge.




Essential Duties and Responsibilities

  • Paid Media Strategy and Planning
  • Partner with media agency to translate marketing objectives into actionable media strategies using consumer, channel and competitive insights
  • Manage the paid media plan and campaign-level executions to increase lead generation and achieve optimal ROAS; track quarterly investment priorities and cadence to achieve plan
  • Partner with CMO to establish and achieve CAC targets; oversee and track all performance marketing efforts including acquisition and retention KPIs
  • Regularly review support plans to ensure we are on-track to deliver against changing business needs as we scale the business.
  • Partner with CMO and other marketing team members to connect all available touchpoints across the customer journey in hospitals and online.
  • Be the key company resource in the digital paid media space demonstrating knowledge and understanding of marketplace trends, new technologies/vendors, and partnership opportunities through regular updates
  • Paid Media Execution and Optimization
  • Lead campaign launches, optimization, and reporting inclusive of guiding paid media agency on campaign setup, audience targeting, and budget management
  • Lead day-to-day media plan oversight and optimization to ensure targets are being met and refinement opportunities are communicated back to teams to hone audience, copy, creative and channel efforts
  • Partner with internal analytics and marketing team members and external agency partners to identify A/B and multivariate testing opportunities, analyze data, and inform funnel optimizations
  • Own brand financial document - includes flowchart, baseline and campaign/de novo launch execution and overall budget monitoring. Work closely with media agency to ensure financials are clear, accurate, and shared with leadership on a monthly basis.
  • Work through automation, tagging, and data integrity issues with cross functional partners in Product, IT, and Analytics as needed
  • Local Media Planning and Execution
  • Help create a local marketing media plan playbook that reflects an omni-channel mindset; identify opportunities to amplify efforts through integrated marketing including digital (online, in-app), influencer, and sponsorships/partnerships
  • Manage regional media plans, execution, and reporting in partnership with local marketing leader
  • Collaborate with internal creative team to develop media to fit specific regional initiatives and digital advertising materials


Education and Experience Requirements

  • At least 7+ years in direct, hands-on management in paid digital media (search, OTT, display, social), either at an agency or in-house; experience with traditional marketing channels such as TV, radio, OOH is a plus
  • Experience managing relationships with media agencies and managing media budgets, juggling and adapting budgets in line with strategic/tactical changes
  • Experience managing towards brand & performance-oriented marketing goals, including digital marketing metrics such as CPC, CPM, CPA, LTV and ROAS
  • Have high familiarity with attribution and how to leverage it to track marketing efforts
  • Demonstrated understanding of integrated marketing and the role paid media plays in the overall marketing mix
  • Strong ability to present recommendations and make decisions around investment alternatives that mitigate risk and maximize return
  • Excellent project management skills; delivers results on time and on budget
  • Demonstrates resourcefulness, accountability, initiative, and ability to work independently
  • Works well within a team and be prepared for a fast-paced and detail-oriented environment
  • Proficient at tools such as Google Adwords, Facebook Ad Manager, etc

  • Sr. Manager, Acquisition Marketing

    3 weeks ago

    Chicago, United States AZPetVet Full time

    AZPetVet is seeking a Sr. Manager of Acquisition Marketing to join our team as we head into hyper-growth. We are a scaling family of animal hospitals with locations in Phoenix, AZ, with big plans! In 1984, the first practice (Arrow Animal Hospital) opened in the Glendale area. Today, that practice has grown to a family of 22 collaborative hospitals built...

  • Manager, Performance Marketing

    6 days ago

    Chicago, United States Lawson Products Full time

    Since 1952, Lawson Products has strived to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed. We’re looking for a dynamic and driven Manager, Performance...

  • Customer Acquisition Manager

    3 weeks ago

    Chicago, United States Wendy Full time

    About WendyWelcome to Wendy, where imagination meets innovation! We are a dynamic team of storytellers, engineers, and designers, on a mission to revolutionize the creation of children's stories through the power of tech. With a background in developing technology companies and a rich literary heritage, we are driven by our passion to make a difference in...

  • **Performance Marketing Manager**, **Digital Marketing Leader**, **Growth Marketing Specialist**, **Channel Marketing Manager**, **Marketing Operations Manager**

    1 day ago

    Chicago, Illinois, United States Lawson Products Full time

    About the RoleWe are seeking a highly skilled and experienced Performance Marketing Manager to join our team at Lawson Products. As a key member of our Growth Marketing team, you will be responsible for developing and executing revenue-driving campaigns across various channels, including email, SEO, SEM, Paid Media, social, SMS, and chat.Key...

  • Sr. Analyst, Marketing Analytics

    1 week ago

    Chicago, United States TBWA\Chiat\Day Full time

    At Beyond Finance, we've made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care,a culture focused on compliance and ethics, supportive user-centric technology, and customized financial solutions, we've helped over 300,000 clients on their...

  • Market Lead

    2 months ago

    Chicago, United States D.I. Management, LLC Full time

    Job DescriptionJob DescriptionWe are seeking a Market Lead to join our Chicago team. The Market Lead's key role will be to source and lease commercial properties within the assigned markets across the region and will report to the Regional Sr. Vice President.Position ResponsibilitiesIdentify target properties that meet the firm's specified...

  • Market Lead

    3 months ago

    Chicago, United States ADP Workforce Now Organic Full time

    Job DescriptionJob DescriptionWe are seeking a Market Lead to join our Chicago team. The Market Lead's key role will be to source and lease commercial properties within the assigned markets across the region and will report to the Regional Sr. Vice President.Position ResponsibilitiesIdentify target properties that meet the firm's specified...

  • Sr. Manager, Digital Marketing Strategy

    2 weeks ago

    Chicago, United States Northern Trust Full time

    About Northern Trust: Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring...

  • Sr. Talent Acquisition Provider Sourcer

    2 weeks ago

    Chicago, United States Oak Street Health Full time

    Description Company: Oak Street Health Title: Associate II, Talent Sourcing Location: Treehouse Role Description: As a Sourcer in the Talent Acquisition department at Oak Street Health, you will play a critical role in identifying and attracting top talent to join our organization. You will be responsible for sourcing candidates through various channels,...

  • Sr. Recruiter, Talent Acquisition

    2 weeks ago

    Chicago, United States Gelber Group Full time

    Job DescriptionJob DescriptionWe are Gelber Group -- Passion for Trading. Powered by Technology.Headquartered in Chicago with offices across the United States and Europe, for more than 40 years, we have set the bar as one of the industry's most innovative and enduring proprietary trading firms. Our success derives from a relentless pursuit of new trading...

  • Sr Marketing Manager, Fannie May

    6 days ago

    Chicago, United States Ferrero Full time

    Job Location: ​Chicago​ Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...

  • Marketing Campaign Manager

    5 days ago

    Chicago, Illinois, United States Allied Global Marketing Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Campaign Manager to join our team at Allied Global Marketing in Chicago, IL.Key ResponsibilitiesConceptualize and execute 360 marketing campaigns to drive business growth and client satisfaction.Negotiate trade agreements with media partners to secure coverage and promote client...

  • Talent Acquisition Manager

    5 days ago

    Chicago, Illinois, United States Publicis Media Full time

    Job SummaryWe are seeking a highly skilled Recruiter to join our team at Publicis Media. As a Recruiter, you will be responsible for sourcing and recruiting top talent for our marketing and advertising teams.Key ResponsibilitiesCandidate Sourcing: Utilize various recruitment strategies to identify and attract top candidates for our open positions.Interview...

  • Sr. Telecom

    4 weeks ago

    Chicago, United States TalentFish LLC Full time

    Job DescriptionJob DescriptionJob Title: Sr. Telecom and VoIP EngineerPrimary Location: Los Angeles, CAPosition Type: Remote *You must reside in GA, MA, CA, IL, NY, TX, DC Metro Area in order to qualify for this roleOverviewTalentFish is casting a line for a Sr. Telecom and VoIP Engineer. This is a Direct Hire role in Los Angeles, CA (remote). The...

  • Head of Customer Growth and Acquisition

    5 days ago

    Chicago, Illinois, United States BMO Financial Group Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our team as the Head of Customer Growth and Acquisition at BMO Financial Group. This is a key leadership role that will be responsible for driving aggressive customer growth across all markets, segments, and channels.Key ResponsibilitiesDevelop and implement comprehensive...

  • Head of Customer Growth and Acquisition

    5 days ago

    Chicago, Illinois, United States BMO Financial Group Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our team as the Head of Customer Growth and Acquisition at BMO Financial Group. This is an exciting opportunity to lead our customer acquisition and growth strategies, driving aggressive growth in customer acquisition through strategy development and market execution.Key...

  • Account Acquisition Manager

    20 hours ago

    Chicago, Illinois, United States 160 Driving Academy Full time

    Job OverviewAt 160 Driving Academy, we are seeking a highly motivated and results-driven Business Development Representative to join our team. As a key member of our sales team, you will play a critical role in expanding our fuel partner program and growing our customer base.Key ResponsibilitiesAccount Acquisition: Identify and pursue new business...

  • Senior Land Acquisition Manager

    4 days ago

    Chicago, Illinois, United States NVR Inc. Full time

    About the RoleNVR Inc. is seeking a highly skilled and experienced Land Acquisition Director to join our team. As a key member of our leadership team, you will be responsible for leading a team of Land Managers and Supervisors to achieve our unit sales and profit objectives in the Chicago market.Key ResponsibilitiesTeam Leadership: Manage and direct a team...

  • **Director of Acquisitions and Growth Strategy**

    3 days ago

    Chicago, Illinois, United States Fairlawn Real Estate Full time

    About the RoleFairlawn Real Estate is a vertically integrated, multi-family investment, management, and development firm based in the Midwest. With a 10-year track record in value-add acquisitions, development, student housing, and build-to-rent projects, our firm has established a significant footprint throughout the region. Our platform consists of...

  • Head of Mergers and Acquisitions

    7 days ago

    Chicago, Illinois, United States Spotless Brands Full time

    Position OverviewThe Head of Mergers and Acquisitions is responsible for leading all strategic planning and outreach efforts related to mergers and acquisitions for Spotless Brands across the United States. This role includes supervising junior M & A staff and ensuring that car wash operators, brokerage networks, and other key relationships prioritize...