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Customer Acquisition Manager

2 months ago

Chicago, United States Wendy Full time

About Wendy


Welcome to Wendy, where imagination meets innovation We are a dynamic team of storytellers, engineers, and designers, on a mission to revolutionize the creation of children's stories through the power of tech. With a background in developing technology companies and a rich literary heritage, we are driven by our passion to make a difference in the lives of young readers.


Drawing inspiration from our founder’s family history in children’s book writing and publishing, we have always had a deep appreciation for the magic of storytelling. It is this passion and heritage that have guided us on this incredible journey. With our past expertise building tech companies, we recognized the immense potential of new technology and creative tools transforming the publishing industry. We are dedicated to leveraging evolving creative tools to enhance the reading experience, making it more interactive, immersive, and engaging for young readers.


Job Description:


As a Customer Acquisition Manager, you will play a pivotal role in shaping the future of our subscription-based mobile application. You will lead the charge in launching our ad strategy, driving user acquisition, and building a robust database of potential customers. This role is critical in scaling our user base from 0 to 10,000 and beyond, as we strive to become a market leader.


Responsibilities:


  • Develop and execute a comprehensive advertising strategy for our subscription-based mobile application, focusing on family and children audiences.
  • Lead the planning, execution, and optimization of multi-channel digital marketing campaigns to drive user acquisition, retention, and monetization.
  • Utilize advanced targeting and segmentation strategies to identify and reach high-value user segments across paid advertising channels, including social media, search, display, and mobile app install campaigns.
  • Collaborate closely with cross-functional teams, including product, design, and analytics, to optimize user acquisition funnels, onboarding experiences, and subscription conversion rates.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns, and provide regular reporting and insights to stakeholders.
  • Conduct competitive analysis and market research to identify growth opportunities, market trends, and customer insights.
  • Lead the development of customer acquisition initiatives and experiments to drive continuous improvement and innovation in our acquisition strategy.


Qualifications:


  • Bachelor's degree in Advertising, Marketing, Business Administration, or related field.
  • 4+ recent years of experience in digital marketing, user acquisition, and growth hacking, with a proven track record of driving significant user growth and revenue in the mobile app industry.
  • Expertise in subscription-based customer acquisition strategies and tactics, with a deep understanding of subscription models and lifecycle marketing.
  • Strong analytical skills and proficiency in data analysis tools such as Customer Data Platforms (CDP’s), Google Analytics, Facebook Ads Manager, App Store Connect and other similar technologies & platforms.
  • Experience managing large-scale paid advertising campaigns across platforms such as Facebook, Instagram, Google Ads, YouTube and Mobile ad networks.
  • Excellent communication and collaboration skills, with the ability to lead cross-functional teams and work effectively in a fast-paced, dynamic environment.
  • Passion for technology, digital innovation, and creating exceptional user experiences.
  • Experience working with family or children-focused mobile apps and subscription models is highly desirable.
  • Experience with the Apple App Store, iOS specific application and users is highly desirable.


In your first 100 days at Wendy, you will:


  • Gain a deep understanding of our subscription-based mobile application, target audience, and competitive landscape.
  • Collaborate with internal stakeholders to finalize and execute the Go-To-Market strategy, including defining key objectives, target audiences, and channel strategies.
  • Launch and optimize initial digital marketing campaigns to drive alpha testing participation and build momentum for our official launch.
  • Build and refine user acquisition funnels, onboarding experiences, and subscription conversion flows based on user feedback and analytics insights.
  • Establish regular reporting cadence and dashboards to track key performance metrics and monitor campaign performance.
  • Identify opportunities for optimization and growth through A/B testing, experimentation, and data-driven decision-making.
  • Begin building relationships with external partners, agencies, and influencers to expand our reach and drive user acquisition.


Applicants must be legally authorized to work at any U.S. employer. We are unable to sponsor visas at this time.