Product Manager/Marketing Data Analytics

3 weeks ago

Chicago, United States SNI Financial Full time

Job Summary

We are seeking a dynamic and detail-oriented Marketing Data Analytics / Product Manager to join our team. This role combines expertise in marketing data analysis with strong product management skills. The ideal candidate will leverage data-driven insights to shape and drive marketing strategies and product decisions, enhancing both customer engagement and product performance.


Key Responsibilities


Marketing Data Analytics:

  1. Data Analysis & Reporting:
  • Collect, analyze, and interpret marketing data from various sources including core systems, CRM, social media, and web analytics platforms.
  • Develop and deliver actionable insights through regular and ad hoc reports to support marketing campaigns, research, and business decisions.
  • Utilize data visualization tools to present findings in a clear and concise manner.
  1. Campaign Performance Monitoring:
  • Track and evaluate the effectiveness of marketing campaigns and initiatives using key performance indicators (KPIs).
  • Identify trends, patterns, and anomalies in campaign performance to optimize strategies and tactics.
  1. Market Research:
  • Conduct market research to understand customer needs, preferences, and behaviors.
  • Analyze competitive landscape to inform marketing strategies and product positioning.
  1. Data-Driven Decision Making:
  • Collaborate with marketing teams to develop data-driven marketing strategies.
  • Provide recommendations for improving ROI based on data insights.


Product Management:

  1. Product Strategy & Development:
  • Define and drive the product roadmap based on market needs, customer feedback, and business objectives.
  • Work with cross-functional teams including engineering, design, and marketing to develop and launch new products or features.
  1. Market and User Research:
  • Gather and analyze customer feedback and market trends to identify product opportunities and challenges.
  • Conduct competitive analysis to inform product positioning and differentiation.
  1. Product Lifecycle Management:
  • Oversee the entire product lifecycle from concept through launch and post-launch performance.
  • Manage product backlog, prioritize features, and ensure alignment with overall business goals.
  1. Stakeholder Communication:
  • Serve as the primary point of contact for all product-related matters.
  • Communicate product vision, strategy, and updates to stakeholders and ensure alignment with marketing and business objectives.

Qualifications


Education:

  • Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field. Advanced degree (MBA or Master’s) preferred.

Experience:

  • 7-10 years of experience in marketing data analytics and/or product management.
  • Proven track record of managing data-driven marketing campaigns and product development projects.

Skills:

  • Strong analytical skills with proficiency in data analysis tools and software (e.g., Google Analytics, SQL, Tableau, Excel).
  • Solid understanding of marketing principles and digital marketing channels.
  • Experience with product management tools and methodologies (e.g., Agile, Scrum).
  • Excellent communication and presentation skills.
  • Ability to work collaboratively with cross-functional teams.

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