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Product Manager/Marketing Data Analytics
3 months ago
Job Summary
We are seeking a dynamic and detail-oriented Marketing Data Analytics / Product Manager to join our team. This role combines expertise in marketing data analysis with strong product management skills. The ideal candidate will leverage data-driven insights to shape and drive marketing strategies and product decisions, enhancing both customer engagement and product performance.
Key Responsibilities
Marketing Data Analytics:
- Data Analysis & Reporting:
- Collect, analyze, and interpret marketing data from various sources including core systems, CRM, social media, and web analytics platforms.
- Develop and deliver actionable insights through regular and ad hoc reports to support marketing campaigns, research, and business decisions.
- Utilize data visualization tools to present findings in a clear and concise manner.
- Campaign Performance Monitoring:
- Track and evaluate the effectiveness of marketing campaigns and initiatives using key performance indicators (KPIs).
- Identify trends, patterns, and anomalies in campaign performance to optimize strategies and tactics.
- Market Research:
- Conduct market research to understand customer needs, preferences, and behaviors.
- Analyze competitive landscape to inform marketing strategies and product positioning.
- Data-Driven Decision Making:
- Collaborate with marketing teams to develop data-driven marketing strategies.
- Provide recommendations for improving ROI based on data insights.
Product Management:
- Product Strategy & Development:
- Define and drive the product roadmap based on market needs, customer feedback, and business objectives.
- Work with cross-functional teams including engineering, design, and marketing to develop and launch new products or features.
- Market and User Research:
- Gather and analyze customer feedback and market trends to identify product opportunities and challenges.
- Conduct competitive analysis to inform product positioning and differentiation.
- Product Lifecycle Management:
- Oversee the entire product lifecycle from concept through launch and post-launch performance.
- Manage product backlog, prioritize features, and ensure alignment with overall business goals.
- Stakeholder Communication:
- Serve as the primary point of contact for all product-related matters.
- Communicate product vision, strategy, and updates to stakeholders and ensure alignment with marketing and business objectives.
Qualifications
Education:
- Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field. Advanced degree (MBA or Master’s) preferred.
Experience:
- 7-10 years of experience in marketing data analytics and/or product management.
- Proven track record of managing data-driven marketing campaigns and product development projects.
Skills:
- Strong analytical skills with proficiency in data analysis tools and software (e.g., Google Analytics, SQL, Tableau, Excel).
- Solid understanding of marketing principles and digital marketing channels.
- Experience with product management tools and methodologies (e.g., Agile, Scrum).
- Excellent communication and presentation skills.
- Ability to work collaboratively with cross-functional teams.
