Paid Media Associate

1 month ago


New York, United States Sharp Decisions Full time

Job Title: Paid Media Associate (Must have Martech/trafficking/digital media experience)

Location: New York, NY 10036 (Hybrid)

Duration: 06 months contract

PAY RATE: $30.00/HR


Need experience in setting up ad-tracking/ad-serving impression and click trackers within GCM for various platforms


*******Must have experience with CM360 (Campaign Manager 360)

******(Need only W2 and local candidates in NY, NY 10036 || No C2C)*****



You Will:

  • Assist with implementing and managing digital media campaigns, including project timelines, creative asset management, cross-platform taxonomy, and creation of ad serving tags.
  • Collaborate with internal teams and external partners to facilitate the flow of creative assets, copy, and other campaign components.
  • Conduct thorough quality checks on marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.
  • Work cross-functionally to ensure tracking standards, taxonomy, and conventions are upheld across teams.
  • Troubleshoot and resolve any issues that arise during the campaign execution process.
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
  • Assist with tag management across media platforms, focusing on Google conversion tags and QA of media tags across campaigns.
  • Demonstrate diligence, attention to detail, and adherence to campaign goals.


Requirements:

  • 2+ years' experience in Martech/trafficking/digital media.
  • Experience with Google Campaign Manager 360.
  • Familiarity with onboarding new media & marketing technology platforms, including media site tag implementation, click tracking integration, etc.
  • Hands-on experience with building, trafficking, and managing digital media campaigns.
  • Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships to achieve success.
  • Excellent time management skills and the ability to work effectively in a fast-paced environment.
  • A fundamental understanding of media channels and proficiency in their corresponding ad managers.
  • High attention to detail and adherence to budgets are a must.
  • Strong understanding of key paid media KPIs, analysis and reporting


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