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Senior Field Marketer

5 months ago

New York, United States Papaya Global Full time

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

In this fast-paced, dynamic environment, you will play a pivotal role in driving leads and raising awareness for our brand through strategic planning and execution of marketing initiatives. As Field Marketer, you will contribute to pipeline creation, expand customer acquisition and grow the brand.

Reporting to the VP of Brand and Communications, the Field Marketing Manager will join a group of ambitious and passionate marketers. You will be responsible for planning and executing our growing portfolio of flagship sponsorships, hosted events, partnership and other co-hosted initiatives. You will focus on both digital and physical events to engage our target audience and nurture leads through the sales funnel.

You will:

  • Strategize, plan, and coordinate major company events (e.g. industry trade shows, hosted field events, and partnered events) to include venue selection, contract negotiation, speakers, sponsors, invitees, swag and logistics
  • Lead digital event programs, from design to execution determining content focus, speakers, promotion and pipeline follow-up.
  • Responsible for the entire event from promotion, attendance, to follow-up with lead-pipeline capture. Work closely with the sales and sales development teams on pre-event communications and event lead follow-up
  • Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
  • Manage budget development and setting of ROI targets for each event
  • Solicit internal and external feedback and manage post-event program evaluations to ensure learnings, results, ROI, and areas for improvement are effectively captured
  • Collaborate with marketing team to develop and implement an integrated strategy that combines email marketing, paid media, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams
  • Track results of all campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)


Requirements:

  • 6+ years of experience in field/event marketing role including hosted, sponsored and digital event planning at a SaaS organization
  • Highly organized, detail-oriented, and highly motivated with project management experience in a deadline-driven environment.
  • Ability to manage resources, budgets, and onsite personnel
  • Strong cross-collaboration skills: knows how to interact with sales leaders, demand generation, marketing operations, and other team needed to help execute field marketing initiatives
  • Passion for building this focus as an integral part of our overall strategy
  • Commitment to excellence and an ambitious “figure it out” attitude. You might not always know all the answers, but you’re eager to learn and figure it out.
  • Strong project management and organizational skills, leaving no detail untouched
  • Understanding of the foundations of field marketing and how events can play a critical part in moving the business forward
  • Native-level English communication