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Channel Marketing Specialist

2 months ago

Irvine, United States Hollyland Technology Full time

About Hollyland:

Founded in 2013, Hollyland wireless solutions are redefining value across our expanding portfolio of data, audio, video transmission, and intercom systems for real-time team communication. 


The Hollyland brand has won recognition and trust by global customers for our persistent pursuance of excellence and quality. We are committed to designing products with high efficiency and superior performance built on years of dedicated R&D and experience in wireless technologies and applications.


At Hollyland, we are inspired by the vision of empowering people with the tools to connect, collaborate and create. After all, we believe when it comes to teamwork, it is the synergy that makes the magic happen. This is perhaps why we are rapidly becoming the most competitive global wireless device and solution provider. Hollyland’s products are redefining the way people interchange and share ideas, visions, and creativity every day around the world, are you ready?


Job Summary:

The Channel Marketing Specialist is responsible for developing and executing the company's channel marketing strategy, including managing partner relationships and developing marketing campaigns to support sales efforts. They will work closely with the sales team, executives, and other stakeholders to develop and execute campaigns that drive demand and revenue through channel partners. Additionally, this position will be responsible for managing events and expos to generate leads and support sales and branding efforts.


Key Responsibilities:

  • Develop and execute the company's channel marketing strategy in collaboration with the sales team and other stakeholders
  • Build and maintain relationships with channel partners, including resellers, distributors, and integrators
  • Develop and execute marketing campaigns to support sales efforts through channel partners, including email campaigns, webinars, and sales collateral
  • Collaborate with channel partners to create joint marketing campaigns that drive demand and revenue
  • Develop and execute events and expo strategy, including event planning, logistics, and execution, to generate new business opportunities and create brand awareness
  • Create co-marketing programs and campaigns to generate demand and increase brand awareness
  • Collaborate with cross-functional teams to ensure channel marketing efforts are aligned with overall marketing and sales strategies
  • Work with external vendors to execute channel marketing and event initiatives
  • Analyze and report on channel marketing performance data, including sales data, to inform future marketing strategies and tactics
  • Manage the budget for channel marketing and event initiatives
  • Speak and present at expos and events
  • Related duties as assigned


Qualifications:

  • Bachelor's degree in marketing, communications, business, or a related field
  • At least 2-3 years of experience in channel marketing, preferably in a technology or video production environment
  • Proven track record of developing and executing successful channel marketing campaigns and events
  • Experience managing relationships with channel partners, including resellers, distributors, and integrators
  • Strong understanding of B2B and B2C sales processes and experience working closely with sales teams
  • Excellent project management and event planning skills
  • Ability to work collaboratively and cross-functionally with internal teams and external partners
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Experience managing budgets and working with external vendors


Salary Range:

  • $70,000


Regular Work Schedule:

  • Monday-Friday, 9:00am-5:00pm in our Irvine, California Office
  • Ability to travel up to 40% of the time


Benefits:

  • Medical, dental, Paid Time Off, & 401(k).
  • Casual dress code, yes actually casual. Jeans and T-Shirt are ok.