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Senior Product Marketing Manager

4 months ago

Boston, United States 80Twenty Full time

Our client, a publicly listed leading consumer research website going through a period of sustained growth is hiring for a Sr. Product Marketing Manager to join their talented team. With a range of new products and services focusing on the B2B side of their business, this person will be highly influential in building all aspects of product marketing for their new products - whether that's messaging, positioning, GTM strategy, sales enablement, customer insights and more.


Please note, this role will be a hybrid role (40%) based in Boston, MA. Relocations expenses are available for candidates outside of the Boston area.


Responsibilities:


  • Collaborate with product and sales teams to shape the product roadmap, develop GTM strategies, and leverage insights for product success.
  • Align team priorities with product and revenue objectives, measuring results to ensure business impact.
  • Represent the voice of the customer, using NPS and other insights to influence the product roadmap.
  • Develop product positioning and messaging strategy across our suite of B2B products.
  • Provide strategic recommendations and create marketing collateral and sales enablement materials aligned with our client’s brand.


Requirements:


  • Bachelor's degree.
  • 6-8 years of experience with 4+ in product marketing.
  • Excellent written and verbal communication skills, with a talent for storytelling and creating compelling content.
  • Proven track record of developing and executing successful go-to-market strategies for B2B products.
  • Strong ability to develop cross-functional relationships and work closely with product and sales teams.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.