Senior Consumer Product Marketing Manager

2 months ago


Boston, United States CarGurus Full time

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride

We are looking for a Senior Product Marketing Manager to lead go to market efforts for CarGurus' consumer products. You will partner closely with our Product team to influence the product roadmap, launch new products & features, and ensure their ongoing success.. You are the expert on our consumers turning insights into actionable strategies. Additionally, you'll partner closely with our Performance team to drive performance improvements across our site, email and paid marketing channels through creative and messaging optimization. The ideal candidate is able to balance big picture strategy with detailed execution, while making it their mission to ensure that customer satisfaction is at the core of everything we do.

What you'll do:

  • Partner with Product and Commercial across the entire product lifecycle to: help shape the product roadmap, develop and execute GTM strategies, and leverage insights to strategically drive product success.
  • Drive customer research (including NPS) to develop a deep understanding of our customers and products. Represent the voice of the customer and advocate for their needs on our product roadmap and with all internal teams.
  • Influence action and stakeholder understanding through compelling storytelling that uses data visualization and packaging to show the "why" behind the recommendations.
  • Lead, develop and continually validate product positioning and messaging.
  • Develop creative for digital marketing campaigns and partner with the Performance Marketing team to continually improve customer acquisition efficiency.
  • Optimize product landing pages for conversion and results.

What you'll bring:

  • Bachelor's degree
  • 6-8 years of experience with 4+ in product marketing
  • Excellent written and verbal communication skills. You are a strong storyteller with a knack for creating compelling content that will drive results.
  • Excellent copywriting and creative judgment to ensure that all marketing communications are clear, concise, compelling, and drive results.
  • Excellent project management and relationship skills. Ability to manage complex cross-functional dependencies and decision-making.
  • Proven track record of developing and executing successful go-to-market strategies.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong work ethic; efficient, creative and resourceful in identifying solutions to our biggest challenges.

Working at CarGurus

We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

#J-18808-Ljbffr

  • Boston, United States CarGurus Full time

    Who we areAt CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing...


  • Boston, United States CarGurus Full time

    Who we are At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing...


  • Boston, United States PathAI Full time

    QualificationsThe ideal candidate is someone who has product management and/or product marketing experience, and comfortable leaning into downstream execution in support of the sales teamBachelor's degree in business administration, marketing, communications, or a related field with 5+ years of experience in brand management or product marketing; or MBA with...


  • Boston, United States CLevelCrossing Full time

    Chief Consumer Officer VP Marketing and Consumer StrategyPosted onNov 30, 2020Apply for this jobyour email:upload resume:ProfileJob InformationHumanaChief Consumer Officer, VP Marketing and Consumer StrategyinBoston, MassachusettsDescriptionAs the VP of Marketing and Consumer Strategy, you will be responsible for brand, consumer and sales strategy for...


  • Boston, United States Amazon Web Services, Inc. Full time

    Senior Product Marketing Manager - AWS Data FoundationsThe AWS Data Foundations product marketing team is hiring a senior product marketing manager to develop crisp, highly differentiated, and compelling positioning and messaging for AWS and its data services. We tell AWS’s most important and interesting stories to educate customers about what is possible...


  • Boston, United States Snyk Ltd. Full time

    Our OpportunityThe Senior Product Marketing Manager will join a growing team of Product Marketers and a cross-functional group of product, engineering, design, sales, and customer success managers driven to build and execute positioning, messaging, and GTM strategies that drive customer engagement and long-term revenue growth.From go-to-market strategy for...


  • Boston, United States Snyk Ltd. Full time

    Our OpportunityThe Senior Product Marketing Manager will join a growing team of Product Marketers and a cross-functional group of product, engineering, design, sales, and customer success managers driven to build and execute positioning, messaging, and GTM strategies that drive customer engagement and long-term revenue growth.From go-to-market strategy for...


  • Boston, United States Snyk Ltd. Full time

    Our Opportunity The Senior Product Marketing Manager will join a growing team of Product Marketers and a cross-functional group of product, engineering, design, sales, and customer success managers driven to build and execute positioning, messaging, and GTM strategies that drive customer engagement and long-term revenue growth. From go-to-market strategy for...


  • Boston, United States Veson Nautical Full time

    Veson Nautical empowers the global maritime industry to navigate the ever-growing complexity on all sides of the trade. By combining trusted maritime data with purpose-built solutions, our IMOS Platform is trusted by the largest marine freight buyers and sellers to manage risk and maximize profit.Veson Nautical is bringing several new solutions to market,...


  • South Boston, United States PathAI Full time

    Qualifications The ideal candidate is someone who has product management and/or product marketing experience, and comfortable leaning into downstream execution in support of the sales team Bachelor's degree in business administration, marketing, communications, or a related field with 5 years of experience in brand management or product marketing; or MBA...


  • Boston, United States CarGurus Full time

    Who we areAt CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing...


  • Boston, United States Verizon Communications, Inc. Full time

    When you join Verizon. You want more out of a career. A place to share your ideas freely even if theyre daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connect Marketing, Manager, Product, Product Management, Solutions Architect, Senior, Technology


  • Boston, United States Verizon Communications, Inc. Full time

    When you join Verizon. You want more out of a career. A place to share your ideas freely even if theyre daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connect Marketing, Manager, Product, Product Management, Solutions Architect, Senior, Technology


  • Boston, United States CarGurus Full time

    Who we are At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing...


  • Boston, United States Snyk Full time

    Job DescriptionJob DescriptionEvery day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that...


  • Boston, United States Nexthink Full time

    Company Description Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from...


  • Boston, United States Flipside Crypto Full time

    Senior Product ManagerFlipside orchestrates blockchain growth through a powerful mix of data, science, and community. We drive measurable market cap growth for blockchain ecosystems, empower analysts with industry-leading data, and empower anyone to earn tokens by shaping the onchain economy.At the heart of our approach is a proprietary wallet scoring...


  • Boston, United States Flipside Crypto Full time

    Senior Product ManagerFlipside orchestrates blockchain growth through a powerful mix of data, science, and community. We drive measurable market cap growth for blockchain ecosystems, empower analysts with industry-leading data, and empower anyone to earn tokens by shaping the onchain economy.At the heart of our approach is a proprietary wallet scoring...


  • Boston, United States CarGurus Full time

    Who we are At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing...


  • Boston, United States CarGurus Full time

    Who we areAt CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing...