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Marketing Communications Specialist
4 weeks ago
We are seeking a talented and strategic Digital Content and Communications Lead to develop content across all Nourish (Food and Beverage) digital channels to drive growth and engagement. This role will strategize, create and execute all content across our digital ecosystem including website, email, blog and landing pages and as well as act as champion of brand voice. This is a global role that requires partnering with team members around the world and in different time zones.
Responsibilities:
- Craft and implement effective messaging to promote the company’s value, products, and capabilities to various target audiences through owned digital channels such as blog, eCRM
- Partner with digital agency to implement all eblasts and landing pages through Pardot
- Excellent writing and editing skills to translate business copy into digital content appropriate for various digital channels and target audiences
- Monitor and evaluate effectiveness and impact on digital marketing activities and channels and report of results for data driven decisions
- Strategize and coordinate website refresh launches – partnering with internal experts to gather information, develop content based on best practice approach for website engagement and SEO
- Post weekly blogs and website updates through Wordpress
- Work closely with regional marketing teams on lead capture process via Pardot and Salesforce
Requirements
- Bachelor’s Degree or equivalent experience
- 7+ years of experience in digital marketing and content development
- Proficiency in content management systems (CMS) such as Wordpress and customer relationship management tools (CRM) such as Pardot and Salesforce
- Strong presentation and writing skills and ability to effectively communicate for a variety of channels and to a wide range of audiences.
- Attention to detail
- Graphic Skills preferred for compelling visual presentations.
- Knowledge on Project Management, ideally using Asana
- Proven ability to work independently and on a team, juggle multiple priorities and complete responsibilities in a fast paced, change oriented environment.
- Proficient in operating Microsoft environment programs (PowerPoint, Word, Excel, Outlook) and interested in developing creative skills to manage other visual softwares and apps.
- Ability to work flexible hours as needed due to the nature of working on a Global team
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