Brand Marketing Consultant

4 weeks ago

New York, United States Robert Half Full time

Our client is seeking a Senior Associate, Brand Marketing. The candidate will use their knowledge of creative brief writing, advertising development, agency management, production planning/execution, and integrated media and communications planning to deliver upon key business and brand goals.


The successful candidate is a talented strategic marketer with a passion for advertising, creativity, and innovation. The candidate must be focused on the consumer, driven by intellectual curiosity, thrive in the rapidly evolving landscape of advertising and media, have an ability to influence others in a collaborative, multi-stakeholder setting, and demonstrate a desire to deliver high performing marketing and advertising work.

KEY RESPONSIBILITIES:


Brand Management

  • Maintain a deep understanding of brand purpose, strategy, and guidelines to facilitate effective brand stewardship and cohesion across all go-to-market efforts
  • Understand the business and marketing objectives, championing brand solutions to deliver on business goals
  • Partner closely with business teams to provide strategic and tactical brand, advertising and marketing communications support


Creative Development

  • Manage production and implementation of advertising and content tactics across integrated Paid and Owned channels spanning linear and online video, digital, mobile, social, print, audio, out of home, website, email and direct mail
  • Work closely with agency partners and cross-functional marketing teams including media, social, digital, PR, project management, creative and analytics to drive cohesive creative campaigns
  • Partner with market research team to uncover key consumer insights and test creative ideas

Compliance/Control

Ensure legal/compliance/risk and control requirements are met for all campaigns with appropriate approvals obtained


QUALIFICATIONS:

  • 5+ years of relevant marketing experience with demonstrated experience in brand strategy, marketing communications and/or advertising execution; preferably working in or directly with advertising agencies
  • Strong business and marketing acumen with an ability to link strategies to marketing campaigns from concept to execution and deliver results
  • Creative agency management experience – ability to work with and manage agency partners through quick turnarounds and timelines; clearly synthesize and deliver actionable feedback
  • Expertise in video, digital, and social creative production and channel best practices
  • Project management experience – ability to juggle multiple workstreams, manage across teams to keep deliverables on track, and keep key stakeholders informed
  • Solutions-oriented with an eye to the future – ability to anticipate roadblocks, think beyond immediate next steps to understand evolving project dynamics
  • Trusted collaborator with demonstrated talent in influencing a diverse group of stakeholders
  • Strong written and oral communications skills, comfortable presenting to key mid/senior-level stakeholders
  • Highly organized – execute and prioritize brilliantly in a fast paced, deadline driven environment
  • Strong team interpersonal skills
  • Small business and/or financial services industry experience is a plus

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