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Marketing Consultant

4 months ago

New York, United States augmentjobs Full time
Job DescriptionJob Description

Overview

We are seeking a creative and results-driven Marketing Consultant to join our team. As a Marketing Consultant, you will collaborate with clients to develop and implement strategic marketing initiatives that drive business growth, enhance brand visibility, and achieve marketing objectives. This role requires expertise in marketing strategy, digital marketing, and market research, along with strong analytical and communication skills.

Roles and Responsibilities:

  1. Marketing Strategy Development:

    • Partner with clients to understand their business goals, target audience, and competitive landscape.
    • Conduct market research and analysis to identify market trends, customer insights, and growth opportunities.
    • Develop comprehensive marketing strategies and plans aligned with client objectives and budget constraints.

  2. Digital Marketing Implementation:

    • Create and execute digital marketing campaigns across various channels (e.g., SEO, SEM, social media, email marketing).
    • Optimize website content and user experience to improve search engine rankings and online visibility.
    • Monitor campaign performance, analyze metrics, and adjust strategies to optimize ROI and achieve KPIs.

  3. Brand Management and Positioning:

    • Develop and execute brand positioning strategies to differentiate clients in the marketplace.
    • Manage brand consistency across all marketing channels and communication materials.
    • Conduct brand audits and recommend branding strategies to enhance brand equity and customer perception.

  4. Content Development and Marketing Collateral:

    • Create compelling content for various marketing collateral, including websites, blogs, social media, and email newsletters.
    • Collaborate with designers and copywriters to produce engaging visual and written content.
    • Ensure content aligns with brand voice, messaging strategy, and SEO best practices.

  5. Market Segmentation and Targeting:

    • Identify target market segments and develop targeted marketing campaigns to reach specific audiences.
    • Utilize customer segmentation data to personalize marketing messages and improve campaign effectiveness.
    • Implement A/B testing and data-driven approaches to optimize marketing strategies and tactics.

  6. Client Consultation and Relationship Management:

    • Build strong relationships with clients, serving as a trusted advisor on marketing best practices and industry trends.
    • Present marketing strategies, campaign results, and recommendations to client stakeholders.
    • Collaborate closely with clients to understand their feedback, goals, and evolving business needs.

Compensation:

  • Competitive salary based on experience and qualifications.
  • Performance-based bonuses and incentives tied to individual and team achievements.
  • Comprehensive benefits package including health insurance, retirement plans, and professional development opportunities.