Product Marketing Specialist

3 weeks ago

Peabody, United States JEOL USA, Inc. Full time

Product Marketing Specialist


You will draft effective marketing communications to highlight the features and benefits of new and existing products to customers. This involves interfacing with and performing data maintenance in B2B marketing CRM software (Pardot/Salesforce), posting on social media, assisting with new product launches, and copywriting.


Essential Responsibilities


  • Develops and produces communications to enhance JEOL’s brand and emphasize product capabilities
  • Works with the team to implement effective marketing communications to drive performance, such as promotional flyers, targeted email campaigns, and general product awareness initiatives
  • Interfaces with sales and product management to ensure successful execution of marketing activities.
  • Maintains data in JEOL USA’s B2B marketing CRM software (Pardot/Salesforce)
  • Drafts communications to post on social media, performs various Marketing activities, and copywriting
  • Develops a working understanding of the JEOL product line, along with its relevance in the market and the competitive landscape
  • Supports the Product Marketing Manager by establishing and evaluating marketing strategies and plans
  • Monitors industry-wide trends in digital marketing and stays abreast of new tools and technologies.


Requirements


  • Bachelor's degree in Marketing, Business, Communications or a STEM related discipline from a four-year college or university; and 2+ years of product management, eCommerce, business development, Marketing Communications, or digital marketing experience, preferably with scientific/industrial products company or an equivalent combination of education and experience
  • Experience managing small projects from end to end within an established framework including interacting with stakeholders, setting project timelines, delivering project to completion
  • Proficiency with Microsoft Office
  • Experience with Salesforce/Pardot desired.
  • Graphic design experience (i.e. Photoshop Systems, Illustrator, Corel Draw, In-Design, Quark) is preferred.
  • Experience/knowledge of e-design principles helpful


To apply, please complete an online application at


JEOL is an Affirmative Action/ Equal Opportunity Employer. Applications from minorities, females, veterans, and individuals with disabilities are strongly encouraged.


EOE/Minorities/Females/Vet/Disabled

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