Product Marketing Specialist

3 weeks ago

Peabody, United States ThisWay Full time
Job DescriptionJob Description

A partner is seeking a Product Marketing Specialist in Peabody, MA, responsible for drafting effective marketing communications, maintaining B2B marketing CRM software, posting on social media, assisting with new product launches, and copywriting.

Responsibilities:

  • Develop and produce communications to enhance the brand and emphasize product capabilities.
  • Implement effective marketing communications to drive performance, including promotional flyers, targeted email campaigns, and product awareness initiatives.
  • Interface with sales and product management for successful execution of marketing activities.
  • Maintain data in the B2B marketing CRM software (Pardot/Salesforce).
  • Draft communications for social media posting, perform various marketing activities, and copywriting.
  • Develop a working understanding of the product line and its market relevance and competitive landscape.
  • Support the Product Marketing Manager in establishing and evaluating marketing strategies and plans.
  • Monitor industry-wide trends in digital marketing and stay abreast of new tools and technologies.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a STEM-related discipline from a four-year college or university.
  • 2+ years of experience in product management, eCommerce, business development, marketing communications, or digital marketing, preferably in a scientific/industrial products company, or equivalent combination of education and experience.
  • Experience managing small projects from end to end within an established framework, including interacting with stakeholders, setting project timelines, and delivering projects to completion.
  • Proficiency with Microsoft Office.
  • Experience with Salesforce/Pardot desired.
  • Graphic design experience (e.g., Photoshop, Illustrator, Corel Draw, In-Design, Quark) preferred.
  • Experience/knowledge of e-design principles helpful.

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