Senior Account Executive

3 weeks ago

Norcross, United States Next Marketing Full time

WHO WE ARE 

At Next Marketing, we believe personal brand experiences are the most powerful way to drive performance. In today’s world, when the consumer craves meaning, brands must constantly evolve to stay relevant and connected. That is why we are relentless in our pursuit to create innovative and meaningful interactions that give people a reason to listen, the inspiration to share, and the desire to act.  From Supermarkets to Super Bowls, we evolve experiences to drive performance; turning human insight into over half a million personal experiences each year for some of the world’s most recognizable brands.   

  

WHAT WE ARE LOOKING FOR 

Next Marketing is seeking an experienced and dynamic Senior Account Executive to join our team.  The successful candidate will have a strong background in experiential marketing, excellent client relationship skills, and the ability to lead and execute high-profile campaigns. This role requires a strategic thinker with creative flair, capable of managing multiple projects and delivering outstanding results. 

  

WHAT YOU WILL DO  

  • Client Management: 
  • Act as the main point of contact for key clients, understanding their objectives and providing strategic guidance. 
  • Develop and maintain strong, trusting relationships with clients, ensuring their needs are met and exceeded. 
  • Communicate effectively with clients, providing regular updates and insights on program/campaign progress. 
  • Project Leadership: 
  • Lead the end-to-end execution of experiential marketing campaigns, including events, activations, and other brand experiences. 
  • Manage project timelines, budgets, and resources, ensuring all projects are delivered on time and within budget. 
  • Oversee and coordinate field teams responsible for executing experiential campaigns, ensuring consistency and quality in execution. 
  • Travel to client and event locations as needed to ensure best in class service and execution 
  • Strategic Planning: 
  • Develop and present strategic marketing plans and proposals that align with clients' goals and Next Marketing's capabilities. 
  • Stay informed on industry trends, consumer behavior, and competitive landscape to provide strategic insights and recommendations. 
  • Business Development: 
  • Identify new business opportunities and participate in new client pitches. 
  • Contribute to the agency's growth by expanding the client portfolio and identifying upsell opportunities. 
  • Performance Analysis: 
  • Track and analyze campaign performance, providing data-driven insights and recommendations for improvement. 
  • Prepare comprehensive reports and presentations to demonstrate campaign impact and ROI to clients. 

  

WHAT YOU BRING TO THE TEAM 

  • Bachelor's degree in Marketing, Communications, Business, or a related field. 
  • 5+ years of experience in account management, preferably within an experiential marketing agency. 
  • Proven success in managing and executing experiential marketing campaigns. 
  • Strong understanding of experiential marketing, brand activations, and event production. 
  • Exceptional communication, presentation, and client management skills. 
  • Creative thinker with strong problem-solving abilities. 
  • Excellent organizational skills and attention to detail. 
  • Ability to manage multiple projects and work under tight deadlines. 
  • Possess a positive and collaborative mindset 
  • Proficiency in Microsoft Office and relevant project management tool 

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