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HCP Marketing Manager

2 months ago


San Francisco, United States EPM Scientific Full time

HCP Marketing Manager, Congress

San Francisco, CA (on-site)

A leading medical device company is looking for an individual to develop and execute global marketing strategies and promotional materials for healthcare professionals throughout the product lifecycle. Responsibilities include spearheading conference strategies, crafting annual brand plans, and evaluating the impact of marketing efforts. The role also involves overseeing key marketing messages and staying informed about industry trends to guide strategic decisions.


Responsibilities

  • Executing global marketing and promotional strategies across all stages of product launches
  • Leading global congress strategies and collaborating with local teams on messaging and tactics
  • Assisting in the creation and execution of annual brand plans and tactical strategies to achieve business objectives
  • Monitoring and assessing the effectiveness of marketing initiatives and product launches
  • Gaining insights into industry trends and audience needs to guide strategic decisions
  • Managing marketing materials and messages for target healthcare professional segments


Qualifications

  • Bachelor's degree required
  • 4+ years of marketing experience required within the medical device or pharmaceutical industry
  • Must have congress/conference strategy and implementation experience


You will not be considered for this role if you do not have the required qualifications.