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Senior Marketing Manager

1 month ago

Houston, United States Hawthorne Capital Full time

Job Title: Senior Marketing Manager


The Company:

Welcome to Hawthorne Capital and Liberation Ranches, where dreams of owning a piece of Texas come true. We specialize in purchasing rural land, transforming it into prime properties, and helping individuals realize their aspirations of land ownership.


At Hawthorne Capital, we take pride in fostering a supportive and dynamic work environment. We have been recognized as a Great Place to Work each year since 2022, and we were named a Best Place to Work by the Houston Business Journal in 2022. Learn more about our company and why our employees love to work here on our Great Place to Work page at


In 2023, we ranked #81 in the All U.S. Companies category of the Inc. 5000 list of America’s Fastest Growing Private Companies. Furthermore, we secured the #1 spot in Texas Real Estate and #7 position among All Texas Companies.


Join us at Hawthorne Capital and Liberation Ranches, where opportunities abound and dreams find their home in the heart of Texas.


Role Overview:

As the Senior Marketing Manager at Hawthorne Capital and Liberation Ranches, you will be one of our founding marketing hires with a unique opportunity to shape our marketing program and build a high-performing team from the ground up.


You will spearhead the development and execution of comprehensive marketing strategies and campaigns to drive sales growth, reduce customer acquisition costs (CAC), and expand across all marketing channels. This role will report directly to the President of Hawthorne Capital and Liberation Ranches.


The ideal candidate should have a growth mindset seeking continuous learning and innovation, leverage data to uncover unique growth paths that maximize efficiency and be passionate about making our buyers’ dreams of owning land a reality.


Location:

Houston, TX 77019


Responsibilities:

  • Plan, develop, and execute a growth marketing strategy encompassing organic (social media, YouTube, website), paid (Meta and Google) and offline (signs, newspaper) channels.
  • Design, manage, and optimize campaigns to generate qualified leads, reduce CAC, and scale programs for maximum return on investment (ROI).
  • Manage and oversee marketing campaign budgets, ensuring spend efficiency allocation.
  • Build and implement an effective email and SMS program to effectively nurture leads through the funnel in collaboration with the sales team.
  • Take ownership of the homepage and landing pages and conduct A/B testing to enhance conversion rates.
  • Craft compelling content and copies aligned with buyer personas, driving engagement and conversions.
  • Travel to properties with team members to gather content and creative assets.
  • Collaborate with and oversee the marketing coordinator and the work of contractors responsible for web development, content creation, and creative needs.
  • Prioritize high-impact projects to increase sales revenue.
  • Proactively monitor performance across all marketing channels and make data-driven decisions to improve strategies.
  • Analyze data to draw conclusions on keywords, creatives, ad copy, and landing pages most effective at drawing sales. Use data to propose recommendations for expansion and optimization.
  • Provide regular reports to stakeholders on campaign performance and ROI.
  • Manage CRM data hygiene and optimize marketing automation processes.
  • Build and lead a high-performing marketing team, fostering growth and skill development.
  • Partner with media agencies as needed.
  • Manage marketing collateral and assets for the private equity fund, including slide deck and website content.


Qualifications:

  • Previous marketing experience with selling high-ticket items directly to consumers.
  • Proven experience in performance marketing, lead generation, and funnel optimizations.
  • Mastery in paid search and paid social advertising.
  • Experience managing websites and landing pages focusing on conversion rate optimization (CRO).
  • Excellent copywriting skills and ability to create detailed buyer personas.
  • Collaborative mindset with experience working alongside sales and operations teams.
  • Ability to manage and coordinate with external contractors effectively.
  • Strong analytical skills with a data-driven decision-making approach.
  • Self-starter who can manage their own time and operate with limited guidance.
  • Proficiency in Microsoft Excel/Google Sheets for building custom reports.
  • Outstanding flexibility, adaptability, and sense of accountability.
  • Experience working with sales to unlock new opportunities.


Basic Requirements:

  • A clean background check
  • 2-4 solid professional references


How to Apply:

Apply directly via this platform. For highest priority, submit your resume and a cover letter in PDF format to careers@hawthornecapital.com. In your cover letter, include the word “success” and mention where you saw this job posting.


Benefits and Perks:

  • Hybrid (three in-office days and two work-from-home days)
  • Competitive salary
  • Medical, dental, and vision benefits
  • Retirement plan with company matching
  • Paid time off
  • Wellness program
  • Windows laptop
  • Height adjustable desk
  • Relatively flexible work schedule
  • Business casual dress code
  • Ongoing education and training
  • Annual professional conference
  • Team building and social activities
  • Volunteering opportunities
  • Friendly and engaging co-workers
  • Friendly managers who prefer not to micromanage
  • Job stability
  • Well-decorated and comfortable office environment
  • Coffee and snack stations with nitro brew and espresso coffee options
  • Conveniently located office, with quick access to dozens of charming shops and restaurants, not only in Montrose but also in nearby Midtown, River Oaks, The Heights, Upper Kirby, The Galleria, and Downtown Houston


At Hawthorne Capital and Liberation Ranches, we value smart and curious individuals who are eager to learn and grow. We encourage applicants who are excited about this opportunity, even if their past experience doesn't perfectly align with every listed requirement. Your unique skills and perspectives may make you the ideal candidate for this or other roles within our organization.


Next Steps:

1. As we receive applications, we will review them and contact the top applicants. We will then invite select candidates to a brief video call to discuss the position and qualifications.

2. If qualified, you’ll be asked to complete personality and cognitive assessments and software and skill test(s).

3. Candidates will then be invited to a skills and qualification Zoom interview with our marketing expert.

4. The next step is to come in for an in-person interview with the department.

5. Selected candidates will then be asked to complete and turn in a case study.

6. Candidates selected will receive an invitation to participate in a panel interview with some of our managers.

7. The last step is a final interview with the president of our company.

8. Once a hiring decision has been made, a formal offer letter will be sent to the chosen candidate