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Paid Media Creative Strategist

2 months ago

Salem, United States Apex Brands Full time

To be considered for this role please apply and follow/connect with our CEO (Andrew Giessinger):


Who We Are:


We are a DTC E-Commerce Growth Consulting & Marketing Company focused on helping service businesses attract, engage, and convert their ideal audience.

Our Mission: to help DTC e-commerce companies grow holistically

Our Vision: We imagine a world where service businesses never have to worry about meeting revenue goals, attracting consistent quality customers, retaining customers, or maintaining and growing their overall online presence.


Our Values:


- Treat others the way we want to be treated

- Pay close attention to detail

- Don't neglect the small things, they matter

- Think critically and be a problem solver, not a problem creator

- Confidence and determination to achieve our vision.


Who We Are Looking For:


We are looking for an e-commerce creative strategist that has experience in TikTok/Facebook Ads who can come in and work with our creative strategy team to research high converting ad concepts and ad formats, create static and video briefs, coordinate with video creators, and aid in management of our creative strategy process for our e-commerce clients. We have a lot of high-profile e-commerce clients that we work with and really need a seasoned creative strategist who can work with our design team to high quality creative for our clients.

We are looking for a team player who can work well with our creative strategy team and interact with multiple departments such as our performance marketing team, graphic design team, video editing team, and creators that we work with to produce static and video content.


The right candidate will be task-oriented, research oriented, creative, and willing to keep the team and respective departments on pace to make sure we are meeting or exceeding client expectations.

We need someone who can thrive in our fun-loving, laid-back environment, but also ensure everything is getting done in a timely manner. A self-starter who can see problems and go to work fixing them and not be just an order taker.

The ideal candidate will have a strong background in e-commerce creative strategy, Facebook Ads, TikTok Ads, and creative testing. You do not have to have graphic design or video editing skills but if you do then that is a plus.


Important: If you actively follow Dara Denney, Savannah Sanchez, Mirella Crespi, or Jess Bachman then you're probably a good fit.


Must have a portfolio of work that demonstrates the results that you have been able to provide and the KPIs you have hit. Must also demonstrate your skills with creative strategy and testing on Facebook and TikTok ads.


Responsibilities

  • Manage creative strategy for DTC e-commerce brands
  • Monitor performance of creative testing campaigns to understand what is performing well and inform your iterative decisions when it comes to creative strategy
  • Identify trends to be able to communicate with our internal teams and our clients what is working and what concepts we should be creating more of
  • Conduct research on what is trending on Meta and TikTok ads to have a better idea of what will perform
  • Creative video ad briefs and scripts that are based off research and trending concepts
  • Creative static ad briefs that are based off research and trending concepts
  • Create creative testing reports for the accounts that you are managing to accurately display the analytics, results, and next steps
  • Communicate effectively with clients
  • Strategize on ways to improve the creative strategy for our brands to increase effectiveness
  • Maintain awareness of current industry and technology standards, social media, competitive landscape, and market trends


Qualifications & Experience

  • Must be proficient in Creative Strategy and be aware of what the top brands are doing
  • Bachelor's degree in Marketing or related field OR 3-4 years of experience OR alternative education experience (mentors or courses)
  • Prior experience working for an e-commerce brand or advertising agency is preferred
  • Must be proficient in Facebook & TikTok Ads management for e-commerce brands
  • Strong communication skills, conceptual thinking, and a hunger to always provide great results for our clients
  • Autonomous worker with a creative and analytical mind
  • Must have strong copywriting skills
  • Portfolio of work, results, or case studies
  • You should be comfortable using some internal communication tools such as Notion, Monday.com, Google Drive, Zoom, and Slack for team meetings and to support other team members with any technical request. Experience with Monday.com or Asana is not required but please let us know if you have used it before or not.
  • You should also be confident enough to push back on the leadership team and express your opinion if you think the ship is heading off course. We encourage that.