Marketing Specialist

3 weeks ago


Salem, United States The Mom Project Full time

The Mom Project is excited to partner with our client, a personal injury law firm located in Salem, Massachusetts They are looking for a Marketing Specialist to join their team.

The Marketing Specialist will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels; planning and implementing marketing events; scheduling press conferences; drafting press releases; and developing leads. The ideal candidate has a strong grasp of current marketing tools and strategies, and is able to lead a marketing team and supporting cross-functional teams.

Core responsibilities

Plan and execute digital marketing, including acting as liaison with SEO company, marketing database, email, social media and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Plan, execute, and measure experiments, conversion tests, and growth strategies Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Collaborate with agencies and other vendor partners

Qualifications/Skills

Bachelor's degree in Marketing or related field 1-3 years experience in digital marketing and advertising Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels, and with A/B and multivariate experiments Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends), and ad serving tools (e.g., DART, Atlas) Working knowledge of HTML, CSS, and JavaScript development and constraints

Company Benefits/perks

Generous vacation/benefit package Bonuses Very fun culture

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