Director, Social Media

1 month ago

Salem, Oregon, United States Chegg, Inc. Full time
Job Description

Director, Social Media USA, Remote

Director, Social Media

Your goal - to help and better the lives of students.

Why you'll love this role

We're looking for an innovative, culture-obsessed candidate who can support the Brand Marketing team in meeting our goals for engagement, community growth, and a deeper relationship with Students. As the Director of Social Media, you will work under the supervision of the Head of Brand, and support activity across all Chegg social platforms, with a focus on our priority channels: TikTok, Instagram, and YouTube.

You'll be given license to start from scratch, and build a vision for this brand in Social from the ground up, balancing the essentials of social Brand Hygiene (Community Management guidance, Channel strategy, etc), through to culture-forward and topical content and trend-jacking that will put Chegg front and center with our target audience. This role will be a valuable conduit and connection to what our Students are doing, and what they actually care about.

What you'll do
  • Responsible for developing a vision and strategy for Chegg's Social presence, laddering up to our brand and business goals.
  • Responsible for delivering a social-first approach to Chegg's channels through engaging, timely and well-executed content that people want to see and share with their friends.
  • Will lead the messaging and content strategy to support company initiatives (campaigns, new product features, partnerships, leadership news, etc.)
  • Will manage all social media content calendars and will be responsible for the proactive ideation and creation of content
  • Ownership and oversight of weekly, monthly, and quarterly analytics reporting, providing clear insights to working teams, setting realistic project goals, and creating up-to-date benchmarking for cross-functional stakeholders
  • Work cross-functionally to support extended Chegg teams with their messaging goals. This may include Public Relations/Comms, Product, Customer Service, and Operations.
  • Will work closely with our Creative partners, ensuring our brand voice is consistent.
  • Will educate the working team on evolving best practices across all social media platforms (YouTube, Instagram, TikTok, Twitch, X, Facebook, LinkedIn, and Discord)
  • Will oversee a Social Media associate, and manage and mentor them.
About you
  • 6- 8 years of demonstrated social media leadership experience at a major brand or creator account. Preferred industries are tech, lifestyle, or services, with a focus on youth audiences.
  • You're chronically online with a strong pulse of trends across both general and niche audiences
  • Video portfolio that includes long and short-form content
  • Video production experience and are deeply familiar with editing and creator tools for social platforms
  • Ability to work and create against a high-output content strategy
  • Deep understanding of key short-term and long-term KPIs and measuring social success
  • A proficient writer with a strong understanding of how audiences speak on the internet; a written test will be required
  • Passionate about current culture: sports, fashion, entertainment, music, and art
  • Bachelor's degree is preferred in Communications, English, Business, Sports Marketing, or related field
Nice to have skills
  • Content-minded individual who can ideate and execute
  • Up to date on new platform features/tools, algorithm changes, and platform news.
  • Data-first thinker with an always-on pulse of what's working, what's not, and the ability to explain why.
  • Adapt to change easily and provide actionable solutions when the unexpected occurs.
  • Organized, pay attention to the details, and can keep track of many moving parts.
The pay range for this position is $144,696 to $258,294. The actual pay will vary based on geographic location, job requirements, professional experience, and other factors. In addition, Chegg offers acomprehensive benefits plan for eligible employees, including medical, dental, vision, life and supplemental life insurance, short-and long-term disability, mental health support, parental leave,paid time off, volunteer time off, paid holidays, 401(k) with matchingcontributions, Flexible Spending Account (FSA) and Health Savings Account (H.S.A.)options, an Employee Stock Purchase Plan, an Employee Referral Program, Tuition Reimbursement, and other benefits found

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

Video Shorts

Life at Chegg:

Certified Great Place to Work:

Chegg Corporate Career Page:

Chegg India:

Chegg Israel:

Thinkful (a Chegg Online Learning Service):

Chegg out our culture and benefits

Chegg is an equal opportunity employer

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