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Demand Generation Specialist

2 months ago

Austin, United States National Instruments Corp. Full time
Job Description

Demand Generation Specialist - Paid Media

Do you aspire to expand your knowledge, try new things, and continuously improve? The Test and Measurement Division of Emerson is searching for an addition to our Global Marketing Team who will use their experience in paid media strategy and execution to help us deliver global, business-aligned marketing programs that drive engagement, pipeline and revenue across our customer base, and create a culture of ROI. In this role you will use your existing professional experience as well as build new, highly sought-after integrated marketing skills to assist in campaign management, execution and reporting and other team responsibilities. The ideal candidate should be highly motivated to learn and interested in developing valuable work relationships both within and outside the team.

To be successful you will bring:

  • Knowledge of the paid media landscape including privacy limitations and emerging B2B targeting capabilities that will make us stand out in the Test & Measurement industry

  • Experience across digital media strategy and tactics - understanding of how all tactics need to work together (paid, earned, owned), knowledge of top global channels for key tactics (SEM/paid search, programmatic, ABM targeting, trade media, social media) and how to use them to reach a specific B2B customer

  • Experience with social media execution for B2B - LinkedIn, Twitter, Instagram, Facebook

  • Ability to use good judgement to consult with the business and assist others as needed to drive successful campaign execution

  • Experience and/or interest in learning about budget management, timeline/SLA mapping and communication with internal and agency teams

  • Growth mindset - help do things differently and see opportunity in change

  • Strong organization skills to manage multiple concurrent projects - plans span across geos, KPIs and stakeholders.

  • Excellent communication skills - you will work with teams across the globe and have stakeholders in multiple locations. Coordination, documentation and clear, proactive communication of successes and failures/learnings are an essential part of being successful in this role.

  • Analytics expertise - Dive into the details of what is working and why, find actionable insights and strategies for test plans to keep learning to drive successful, evolving media plans

  • Proficiency learning new tools and resources, including Datorama (Paid Media performance tracking), SFDC (campaign creation and lead/opportunity reporting), Adobe, and Pardot.

Scope of Work

  • Assist team with coordinating campaign planning according to the defined process

  • Work with agency to build paid media strategy, execute, and provide real-time optimizations, to drive multiple objectives and KPIs, including,

  • Planning and executing paid media portions of omnichannel efforts to reach a specific account list (ABM) and drive engaged visits and engagement with content to create opportunities in coordination with our sales teams

  • Driving eCommerce transactions globally - promoting products and using media to help along a digital journey resulting in an online purchase

  • Work with Audience team to define and delivering relevant audience lists

  • Work with other global marketing teams including outbound, organic social, marketing operations and field teams to ensure appropriate journeys are in place for all potential customers

  • Request and organize creative needs based on specs from media plans

  • Generate asset descriptions, implement naming conventions, create campaigns within ad server or lead tools, setting up new partners, connecting tools

  • Asset coordination - work with key stakeholders to deliver assets and descriptions on time and within appropriate specs

  • Help agency troubleshoot ad server tags and naming conventions, as needed

  • In partnership with agency, track and evaluate the success of campaigns, as well as provide reports and monthly campaign metrics with channel/vehicle performance to stakeholders including actionable insights for iteration. Build on data driven analysis capabilities.

  • Manage finance guidelines to ensure accurate forecasting, management of POs/invoices, and end-of month accruals

Qualifications

  • Degree in marketing, communications, business or related field

  • 3-5+ years of experience within B2B marketing or agency setting specializing in paid media

  • Self-motivated with a zest for learning

  • Proficiency with Office 365 tools, including Teams, SharePoint, Excel and PowerPoint

  • Experience in marketing communications, data analysis, and/or paid media tactics and tools (including DCM ad server, Tag Managers, Google Ads, Integrate lead processing, etc.) is preferred

  • Strong organization skills, project management, analytical skills, and attention to detail. Ability to manage multiple requests

  • Optional experience working with Pardot marketing automation, Datorama, Adobe, and/or SFDC

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