Communications Manager

4 hours ago

Portland, United States Stumptown Coffee Roasters Full time

Hi, we‘re Stumptown. We‘re a coffee company, and we source, roast, taste, package, sell, deliver, brew and serve what we firmly believe is the best coffee on the planet. We are progressive, open, and evolving but uncompromising in our commitment to quality. We work hard, collaborate constantly and have fun every day. We pride ourselves on our passion for excellence, our spirit of generosity and on the long-term relationships we nurture as we guide our coffee from the good hands of our hardworking partners at origin into the cups of our customers. If you love coffee, people and getting things done, this just might be the place for you.

Overview

The Social Media and Communications Manager is a marketer who leads and executes strategy for all Stumptown‘s owned organic social media channels.They are responsible for building the Stumptown community online, and developing and growing our committed fan base through copeling content across all social platforms. This role is a key member of a small internal marketing and creative team that work together to grow the Stumptown brand and business across all channels (retail, wholesale, eCommerce and CPG).

Essential Functions

  • Lead Stumptown‘s digital strategy across all social platforms, creating strategic plans for each social channel. Set KPIs, identify target audiences and create relevant content that resonates and delivers on channel objectives. Make strategy recommendations for existing and new platforms.

  • Day-to-day management of Stumptown‘s digital communities (Instagram, Facebook, Tik Tok, YouTube etc.), actively engaging with our consumers, online and through DM.

  • Build and manage monthly and annual social content calendars. Create and post content for all channels including supporting Stumptown cafes and wholesale partners. Shoot and edit photos and videos, write brand copy and create social story layouts. Be the voice of Stumptown online, reflecting the brand tone in all copy and visual assets.

  • Analyze and interpret digital campaign results, share insights and make recommendations.

  • Develop and lead an influencer and brand partner strategy, managing day-to-day relationships, programming, events and activations. Initiate and develop brand partnerships, work closely with brand partners to create content and activations that drive engagement.

  • Lead PR communications around key programming. Actively develop press relationships, increasing earned media mentions and ensuring relevant coverage of Stumptown initiatives like new product launches, partnership announcements and cafe openings.

  • Partner with HR to manage and support our LinkedIn pages, posting relevant content and news that reflect our brand values.

  • Work closely with our Creative, eComm and Product and Channel teams, aligning on cross-channel messaging and contributing to the development and execution of annual marketing plans.

  • Partner with our eComm team to align on and maximize our marketing funnel strategy.

  • Passionate about the digital landscape, stays current on trends and makes recommendations to ensure best digital practices across all platforms.

Skills and Qualifications

  • Bachelor‘s degree in marketing, PR, or communications

  • 4-5 year‘s relevant experience

  • Photography, videography, editing, design, and brand copywriting experience

  • Ability to see how all the different marketing elements work together to drive optimal strategy and results

  • Skilled at balancing attention to detail with swift execution

  • Effectively use data to evaluate campaigns and optimize impact

  • A collaborator who thrives in a fast paced, ever-changing environment

  • Passionate about specialty coffee and everything we do every day at Stumptown

  • Experience in MS Windows/Office, project management systems (e.g. Monday/Asana), social media planning platforms (e.g. Sprout Social) and proficiency in photo/video editing tools

Physical Demands

  • Ability to sit continuously at a computer

  • Carry weight/lift up to 5 pounds frequently and up to 25 pounds occasionally

Work Environment

  • Work takes place in office settings; this position is based at our HQ in Portland, Oregon and will spend, on average, half of their time working in the office and half of their time working from home.

  • May occasionally require travel via car and/or airline (5-10%), standing and/or sitting for extended periods of time, and occasional overnight hotel stays.

  • Ability to occasionally work outside of standard business hours on an ad-hoc basis to address urgent business needs and support retail and marketing activities on weekends and evenings.

At Stumptown, we welcome diversity and celebrate that our communities include individuals from all backgrounds, identities, and walks of life. We strive every day to foster an environment of inclusion, diversity, equity, and accessibility that supports our employees, customers and communities. We know that embracing diversity makes us stronger, enriches our culture, and allows us to grow together. We encourage candidates with diverse backgrounds, identities, skills, and abilities to apply. If you require reasonable accommodation in completing the application, interview or assessment process, please direct your inquiries to a member of the People team at or by calling . We are proud to be a B Corp and equal opportunity employer.

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