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Digital Marketing Manager

4 months ago

Lubbock, Texas, United States Texas Tech University Health Sciences Center Full time
Position Description

Designs, implements and manages an assigned program. Typical duties can include but are not limited to: Identify funding opportunities, conduct program assessments, prepare program reports, oversee and manage program marketing and communications, manage program databases, supervise program staff, plan research activities, coordinate program events, participate in strategic planning, manage program files, establish program standards and objectives, direct logistical activities to promote the success of programs, develop and implement project timelines and ensures deadlines are met, oversee program budget, ensure goals and objectives of grants are met, assists in proposal writing, comply and analyze program statistics.

Major/Essential Functions
  • Embody the Values Based Culture of TTUHSC by living out the university's core values of One Team, Kindhearted, Integrity, Visionary, Beyond Service.
  • Follow TTUS and TTUHSC, Operating, IT and Safety Policies, completing all training as required.
  • Responsible for the ongoing conceptualization, development, testing and optimization of online journeys, with emphasis on driving prospective student inquiries and brand equity.
  • Manage digital marketing coordinators to build and optimize online journeys, manage schools' webpage content and maintain brand guidelines in digital environments.
  • Collaborate with the Director of Marketing and Digital Strategy and Assistant Director of Digital Engagement to define and shape online experiences and engagement in conjunction with marketing and campaign goals.
  • Proactively coordinate and manage TTUHSC website content that elevates schools and supports lead-generation strategies across the TTUHSC enterprise.
  • Educate team members on TTUHSC's digital marketing strategy and overall industry best practices, providing design and content consultation for web editors to ensure a cohesive online experience.
  • Collaborate with digital team members and contracted partners to gather page analytics, utilize campaign insights and develop actionable insights for ongoing improvement, enhanced user experience and lead generation.
  • Provide project updates and performance reports on a consistent schedule to key stakeholders including school deans and associate dean(s), department leaders(s) and marketing and digital team leadership.
  • Monitor the progress of each project and make adjustments, follow up and problem solve to keep projects on track and moving forward.
  • Develop collaborative, positive and effective working relationships across the university.
Occasional Duties

Other duties and projects as assigned.

Required Qualifications

Bachelor's degree and four years of experience developing or managing programs or projects. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications
  • Experience using/knowledge of HTML, CSS and JavaScript development
  • Experience with tracking and analyzing digital performance metrics and defining KPIs
  • Experience with website analytics tools (e.g., SiteImprove, Google Marketing Platform - Analytics and Tag Manager)
  • Understanding of integrated digital marketing strategies, including paid display, social, retargeting, SEO, email marketing and conversion strategies
EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.

Jeanne Clery Act

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal statute requiring colleges and universities participating in federal financial aid programs to maintain and disclose campus crime statistics and security information. By October 1 of each year, institutions must publish and distribute their Annual Campus Security Policy & Crime Statistics Report (ASR) to current and prospective students and employees. To view this report, visit the TTUHSC Clery Act website.