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Global Marketing Manager

2 months ago

Saint Paul, Minnesota, United States Haemonetics Corp Full time

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further - Haemonetics is your employer of choice.

Job Details

The Global Marketing for Structural Heart (SH) is responsible for developing and executing global SH marketing strategies. This individual will lead cross-functional teams, conduct market research, ensure regulatory compliance, and drive product positioning as well as collaborate with sales, oversee promotional activities, and contribute to overall business growth. Strong leadership, global market understanding, and industry knowledge are essential for success in this role.

Essential Duties

1) Develop and implement comprehensive global marketing strategies for medical device products.

2) Lead cross-functional teams to ensure alignment with business objectives and market needs.

3) Conduct market research to identify trends, opportunities, and competitor activities.

4) Collaborate with regional marketing teams to localize strategies and campaigns effectively.

5) Ensure regulatory compliance for marketing materials and activities in various markets.

6) Drive product positioning, differentiation, and messaging to enhance market presence.

6) Oversee the creation of marketing collateral, promotional materials, and product documentation.

7) Work closely with sales teams to support lead generation and achieve revenue targets.

8) Analyze marketing metrics to measure campaign effectiveness and adjust strategies accordingly.

9) Contribute to New Product Planning & Portfolio Management/Strategic Marketing

10) Stay abreast of industry developments, emerging technologies, and healthcare trends.

Qualifications

Education

BS or License Certification + 3 years: Marketing, engineering, finance, analytics, other - Required

MBA - Preferred

Experience

Proven experience (5+ years) in global marketing within the medical device industry.

3+ Years: Sales, clinical specialist, marketing, finance, analytics, MARCOM, event marketing, digital marketing, New Product Planning, Portfolio Management, Strategic Marketing - Required

Skills

-Strong understanding of regulatory requirements and compliance in healthcare.

-Demonstrated success in developing and executing strategic marketing plans.

-Excellent leadership skills with the ability to motivate and manage cross-functional teams.

-Global market expertise and cultural awareness for effective international marketing.

-Exceptional communication and interpersonal skills for effective collaboration.

-Analytical mindset with proficiency in utilizing data for informed decision-making.

-Results-driven with a track record of achieving or exceeding business objectives.

-Familiarity with digital marketing trends and technologies in the healthcare sector.

-Familiarity with New Product Planning Portfolio Management best practices

EEO Policy Statement



Haemonetics is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law ("Protected Characteristic"). Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including managers and co-workers.