Strategic Marketing Director

1 month ago

Saint Paul, Minnesota, United States Element Materials Technology Full time


Strategic Marketing Director

Job Locations

Work From Your Own Home | US-OH-Blue Ash

ID

Overview

As the strategic marketing partner embedded with our Element business units, you will create an aligned roadmap of our customers' end-markets and goals. Providing end market research and insights to create strategic and tactical marketing strategies and plans to support Element's business growth, brand and customer experience objectives.



Responsibilities

Strategy & Planning:

  • Develop and introduce a strategic growth plan template.
  • Undertake gap analysis and identify areas where we are uniquely positioned.
  • Unlock "proof points" and "claims" with business.
  • Develop and implement a process to acquire a deep understanding of customer needs.
  • Build, map, and analyze our customer journey.
  • Collaborate closely with sales leaders and other SMEs across the Group.
  • Manage Element's VOC program.

End Market Growth Strategy- Where to Play, How to Win and What to Execute to unlock growth

  • Develop and execute a comprehensive go-to-market strategy that aligns with Element's business goals and priorities.
  • Create and leverage competitive market intel to create strategic growth.
  • Identify and highlight market trends and opportunities.
  • Define the marketing intelligence process and invest in market intelligence tools.
  • Build and monitor competitor profiles.
  • Work across the group marketing team to share best practice, synergies, and opportunities.

Execution:

  • Provide critical input into the business unit's organic growth strategies based on gathering and developing insights from market data and customer research
  • Strategically plan and execute a detailed schedule of targeted content and campaigns for designated end market
  • Understand the unique value propositions for designated end market and translate them into compelling marketing materials and activities.
  • Work closely with internal subject matter experts to capture technical details and customer needs and benefits.
  • Ensure accuracy and consistency of messaging across all offerings and touchpoints (website, social media, digital and printed materials, campaigns, etc.).


Skills / Qualifications
  • Bachelor's degree in marketing, or a related field,
  • At least 8 years of strategic marketing experience, at least three of which in a management role.
  • Global experience
  • TIC Industry experience a plus

Key behaviors:

  • Strategic thinking
  • Managing vision and purpose
  • Customer focus
  • Communication
  • Have a data driven and measurement mindset


Company Overview

Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to 'Make tomorrow safer than today'.

When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.

While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development.

Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.



Diversity Statement

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming "the world's most trusted testing partner".

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)

"If you need an accommodation filling out an application, or applying to a job, please email "


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