Senior Field Marketing Manager

2 months ago

Saint Paul, Minnesota, United States Toppan Merrill LLC Full time
Job Description:

The Field Marketing Manager - Senior position is primarily responsible to lead the development and execution of go-to-market strategies in the assigned market vertical. The role will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies.

***This is a HYBRID role, Working in office 2 days/week and 3 days working from home ***

Accountabilities:

  • Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise in these categories:
    • Market Definition and Sizing
    • Persona Development
    • Competitive Landscape and Toppan Merrill Position
    • Toppan Merrill Opportunity and Key Objectives
    • Messaging, Positioning and Value Proposition
    • Establishment and Performance Against KPIs, Goals and Objectives
  • Develop strategies and manage the execution of demand generation campaigns and programs based upon approved strategies
  • Source content and manage blog and social media tactics that support campaigns and programs
  • Working with internal and external partners, develop and produce required digital and printed go-to-market assets including: campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
  • Liaise with Product Management on all programs to support Toppan Merrill product releases
  • Working closely with Event Management, manage market trade shows and events for assigned vertical
  • Working closely with Digital Marketing, manage online presence for assigned vertical.
  • Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals

Additional Responsibilities

  • Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions.
  • Manage the program budget by aligning investments to sales targets and goals
  • Develop customer insight strategies to solicit customer feedback
  • Develop working knowledge of all Toppan Merrill product and service lines
  • Proactively recommend innovative and creative marketing approaches for revenue growth
  • Monitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demands
  • Report weekly/monthly on progress
  • Other responsibilities as assigned.

Requirements:

  • BS degree in Marketing or a related field. MBA a plus.
  • 10+ years of Field Marketing experience preferred. Experience in Toppan Merrill specific market verticals is a plus.
  • Demonstrated prior leadership of B2B field marketing programs.
  • Highly creative with experience in identifying target audiences and developing comprehensive strategies that engage, inform and motivate.
  • Strong analytical skills and data-driven thinking and decision making.
  • Demonstrated competency with trends and best practices in field marketing and measurement.
  • Working knowledge of marketing automation platforms. Preferred: SFDC Pardot.
  • Working knowledge of corporate CRM. Preferred:
Toppan Merrill is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.

  • Senior Director, Marketing and Communications

    3 months ago

    Saint Paul, Minnesota, United States College Possible Full time

    Senior Director, Marketing and CommunicationsCollege Possible - National About College PossibleAs one of the largest and most successful college access and success organizations in the country, since 2000 College Possible has empowered more than 85,700 students on their path to earning a college degree. Its pioneering model matches eligible students with a...

  • Senior Director, Marketing and Communications

    3 months ago

    Saint Paul, Minnesota, United States College Possible Full time

    Senior Director, Marketing and CommunicationsCollege Possible - NationalAbout College PossibleAs one of the largest and most successful college access and success organizations in the country, since 2000 College Possible has empowered more than 85,700 students on their path to earning a college degree. Its pioneering model matches eligible students with a...

  • Marketing Manager

    1 month ago

    Saint Paul, Minnesota, United States ECOLAB Full time

    We are seeking a Marketing Manager - Digital Growth and Activation to manage the development, market launch, and lifecycle of the Ecolab digital offerings. This digital leader is responsible for owning and delivering a seamless and differentiated B2B customer experience gaining internal buy-in and extending to external adoption.This will help us to achieve...

  • Cincinnati Senior Care Assistants

    4 days ago

    Saint Paul, Minnesota, United States ProMedica Senior Care Full time

    Explore Your Career with ProMedica Senior CareAre you seeking a fulfilling career or just looking to pick up some shifts? At ProMedica Senior Care, we offer a variety of opportunities for caregivers and certified nursing assistants (CNAs) within the Cincinnati area.Why Choose Us?Competitive Compensation: Enjoy premium wages that are reviewed annually to...

  • Marketing Manager

    1 month ago

    Saint Paul, Minnesota, United States ECOLAB Full time

    Ecolab Healthcare strives to be the global expert in delivering cleaner, safer, and healthier environments for our hospital customers. Our work directly impacts the quality of care that patients and their families receive. Within our dynamic and collaborative environment, the Marketing team plays a significant role in making the Healthcare vision a reality...

  • Cincinnati Senior Care Assistants

    7 days ago

    Saint Paul, Minnesota, United States ProMedica Senior Care Full time

    Explore Your Career with ProMedica Senior CareAre you seeking a fulfilling career or simply looking to pick up a few shifts each week? At ProMedica Senior Care, we offer a range of opportunities for dedicated caregivers and certified nursing assistants (CNAs) in the Cincinnati area.Why Choose Us?Competitive Compensation: Enjoy premium wages that are reviewed...

  • Caregiver (AM Shift) - Senior Living Community

    10 hours ago

    Saint Paul, Minnesota, United States Suite Living Senior Care Full time

    About the RoleWe are seeking a compassionate and experienced Caregiver to join our team at Suite Living Senior Care. As a Caregiver, you will play a vital role in providing high-quality care and support to our residents in a professionally managed and carefully designed setting.ResponsibilitiesAssist residents with daily living activities, including bathing,...

  • Senior Care Coordinator

    6 days ago

    Saint Paul, Minnesota, United States Sunlight Senior Living Full time

    Sunlight Senior Living is seeking a dedicated and compassionate Health Unit Coordinator to join our team. We are searching for an individual who possesses a genuine passion for providing exceptional care to seniors, exhibits patience, meticulous attention to detail, and strong organizational skills. In this role, you will collaborate closely with our...

  • Senior Manager, Partnership Solutions

    1 month ago

    Saint Paul, Minnesota, United States teamworkonline Full time

    The Senior Manager, Partnership Solutions is a key position in the Corporate Partnerships Department. Suitable for the role are storytellers, creative and commercially aggressive professionals who have the desire to create as well as build world-class partnerships and solutions to support the sales process. This role will be instrumental in the development...

  • Senior Finance Manager

    1 month ago

    Saint Paul, Minnesota, United States Element Materials Technology Full time

    Senior Finance ManagerJob LocationsWork From Your Own HomeID OverviewElement has an opportunity for a Senior Finance Manager to join our growing team. This is a great opportunity to develop your Finance career within a Global testing, inspection and certification (TIC) industry. You will be responsible for managing the financial planning and performance...

  • Senior Project Manager

    1 week ago

    Saint Paul, Minnesota, United States Brown and Caldwell Full time

    About the Company:Brown and Caldwell stands as a premier environmental engineering and construction firm recognized throughout North America. Our commitment to delivering outstanding quality and innovative solutions has established a strong track record in serving municipalities, private sector clients, and government entities. We foster a collaborative and...

  • Cincinnati Senior Care Providers

    1 week ago

    Saint Paul, Minnesota, United States ProMedica Senior Care Full time

    Explore a Rewarding CareerAre you seeking a fulfilling profession or simply looking to work a few shifts each week? At ProMedica Senior Care, we offer a variety of options tailored to your needs.Competitive CompensationEnjoy premium wages that are evaluated annually to ensure they remain competitive in the market, along with the option for Daily...

  • Marketing Communications Specialist

    2 months ago

    Saint Paul, Minnesota, United States Horizontal Talent Full time

    Do you have graphic design experience, and are you seeking a new job in St. Paul? Horizontal Talent is helping a collaborative company find a full-time Project Manager, and the role comes with an attractive pay rate. As a Senior Creative Project Manager, you will support the development of holistic, integrated communications programs to increase awareness...

  • Culinary Operations Manager

    2 days ago

    Saint Paul, Minnesota, United States Allianz Field - Delaware North Full time

    About the OpportunityWe are seeking a seasoned Culinary Supervisor to join our team at Allianz Field, the state-of-the-art home of Major League Soccer's Minnesota United. As a Culinary Supervisor, you will be responsible for overseeing the food preparation and production process, ensuring that it meets the highest quality standards.Key...

  • Market Manager, Government

    1 month ago

    Saint Paul, Minnesota, United States TKDA Full time

    Our employee-owned and integrated team of multi-disciplined design and engineering professionals has an exciting opportunity available for an architect with a demonstrated ability to cultivate relationships and a passion for designing and managing government and civic facilities to join our team. As the Government Market Manager, you will be responsible for...

  • Senior Living Housekeeping Professional

    1 week ago

    Saint Paul, Minnesota, United States Suite Living Senior Care Full time

    Job OverviewPOSITION: HousekeeperCOMPANY: Suite Living Senior CareLOCATION: Little Canada, MNTYPE/SHIFT: 7:30am-1:30pm M-FPOSITION SUMMARYSuite Living Senior Care is a specialized facility offering Assisted Living and Memory Care services. We are currently seeking a dedicated and professional HOUSEKEEPER. The ideal candidate will possess experience in a...

  • Senior Living Housekeeping Professional

    1 week ago

    Saint Paul, Minnesota, United States Suite Living Senior Care Full time

    Job OverviewPOSITION: HousekeeperCOMPANY: Suite Living Senior CareLOCATION: Little Canada, MNTYPE/SHIFT: 7:30am-1:30pm M-FPOSITION SUMMARYSuite Living Senior Care, a dedicated Assisted Living and Memory Care establishment, is seeking a committed and skilled HOUSEKEEPER. The ideal candidate will possess prior experience in a Senior Living environment,...

  • IT Senior Project Manager

    6 days ago

    Saint Paul, Minnesota, United States Abbott Full time

    About the OpportunityThe Sr. Project Manager position is a key role within the BTS division at Abbott, working out of our Lake County, IL or St. Paul, MN location. As a trusted business partner and enabler, you will work with various Manufacturing Execution Systems platforms within the Abbott landscape.Key ResponsibilitiesLead large project deliveries or...

  • Senior Construction Manager

    5 days ago

    Saint Paul, Minnesota, United States Axxys Construction Full time

    Job OverviewPosition: Senior Project ManagerCompany: Axxys ConstructionAbout Us:Axxys Construction stands as a prominent entity in the construction sector, recognized for delivering outstanding service throughout Canada and the USA. Since our inception in 1998, we have built a solid reputation based on trust and quality.We place a high value on the welfare...

  • Senior Digital Content Specialist

    3 weeks ago

    Saint Paul, Minnesota, United States Genesis10 Full time

    Genesis10 is seeking a highly motivated and detail-oriented Senior Digital Content Specialist with a flair for creativity to complement our current team.Reporting to the Director of Marketing, the Senior Digital Content Specialist will be a key contributor to the success of our marketing campaigns. The ideal candidate has five years of creative writing and...