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Marketing Manager
1 month ago
We are seeking a Marketing Manager - Digital Growth and Activation to manage the development, market launch, and lifecycle of the Ecolab digital offerings. This digital leader is responsible for owning and delivering a seamless and differentiated B2B customer experience gaining internal buy-in and extending to external adoption.This will help us to achieve greater customer and business satisfaction, and ultimately increased efficiency and profitability through digitally enabled programs.
This role will report to the Senior Marketing Manager, Digital and collaborate closely with cross-functional teams across sales, training, marketing, customer digital solutions (CDS), RD&E and others.
What will you do:
- Partner closely with corporate accounts, sales and other marketers to gain VOB and VOC to inform the development of Ecolab digital offerings
- Identify key customer and business requirements for digital capabilities to evolve, prioritize, and support the digital product development
- Lead cross-functional teams of subject matter experts across marketing, RD&E, sales, CDS, training, and others to ensure the new offerings are truly best-in-class and are delivered in a very fast turnaround
- Build and manage go-to-market strategy, monetization and execution plans
- Serve as marketing lead for re-tooling existing solutions along with sales and service support to establish digital advocates within the organization
- Collaborate closely with marketing teams to ensure smooth transition of valuable existing segment-specific content as well as creating a pipeline of planned innovation-supportingcontent
- Gain alignment from the most senior levels of the organization on offering development, launches and ultimately successful adoption
- Manage communication strategy and plan for new capability launches in collaboration with marketing communications
- Ensure flawless execution by developing sales enablement tools and processes to launch the new and existing digital offerings in collaboration with ECL training, segment, and CDS partners
- Set relevant performance metrics aligned with business objectives
Minimum Qualifications:
- Bachelor's degree and 8 years of professional experience or MBA in Marketing with 5 years of experience
- No immigration sponsorship available for this position
Preferred Qualifications:
- Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery
- Experience in developing new product launch strategies -- including pricing, marketing communications, and value proposition development
- Strong communication and presentation skills, particularly to executive level management and a diverse range of stakeholders
- Business-to-business marketing experience
- Ability to relate to influential people and complex organizational structures strong interpersonal and relationship building skills
- Ability to communicate effectively with all levels of the organization
- Demonstrated initiative and leadership skills setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.Click here to see our benefits.
If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at
Covid-19 Vaccine Notice
Due to local mandates and customer requirements, applicants for certain customer-facing positions must be fully vaccinated (which in some situations requires a booster if eligible), unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.
Americans with Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.
Our Commitment to Diversity and Inclusion
At Ecolab, we believe the best teams are diverse and inclusive, and we are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants. We recruit, hire, promote, transfer and provide opportunities for advancement on the basis of individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.
In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA). Our goal is to fully utilize minority, female, disabled and covered veteran individuals at all levels of the workforce. Ecolab is a place where you can grow your career, own your future and impact what matters.
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.
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